Show Women And Buying Women have been earning an increasing share of the nation's personal income as a result of a number of including equal job the same compensation for any given work entree into trades and careers traditionally monopolized by and a more highly educated female THERE is also a related namely the boosting of the average income per family It is estimated that more than half of the adult women in this country currently contribute to family On the women are waiting longer before heading for the alter of matrimony and there is a tendency to delay raising a Both of these developments have served to increase the earning power of while the preference for means that modern mothers are ready to return to the labor force sooner than was the case in In it should be kept in mind that over recent years mothers of the infants born in the post-world war II baby boom have been moving back toward full-time work as their parental responsibilities have tapered The more equitable status of has given them a considerably greater economic but everything considered it has not created a really new AFTER American housewives have long held the of the family determining much of the spending for the household and its Little wonder that a good deal of promotional and merchandising effort is directed toward the female housewife in particular matters related to con-su m er-ori en t ed goods a nd With the greatly increased number of shopping-center complexes catering to the suburban with the degree of mobility by the toward more than M per family unit ft surprising that woJ largely channeling back W economic stream ily's h A WIDELY concept in V of investment and finance has women of this cov the lion's share dm wealth of The idea is fl held and B earning power dH has undoubtedly the premise of cial ONE example of female The Institute ciP Insurance reports one-fourth of ary life insurance chases are being v compared than 20 percent In lm The fact of that women ing more of their nn whereas in eB the factor of was just about AS beginning of B influence and ing women every sumer |