| Show hate county news realand Rea dAnd CT C P I 1 calah odtis Ih 1028 miss evab county news N tah dear editor your excellent lequir apor received reamed and read withe with interest inte zest 1 you ail do well to take pride in it you have a big work tor ignot is not only thesta the servant vant of the people but can bedgood bei bo good servant by pa pains 69 and effort lie tie can serve up to the covi community not only news newa local ideal butof but of all the world and so keep his readers 9 pos posted in everything worth while be at it science invention literature politics or religion would that every editor desired to hia ig influence felt around the world it for good odThe mhd locality without a alv alve fie helpful paul newspaper is indeed unfortunate i the community that I 1 has haa one such as your has renson reason to 10 and to support 4 it with subscriptions and with tell telling I 1 n bruli rue advertisements when I 1 ca came there were anum 11 her ber of pape papers is published in cainas chinas coast towns but there were ir only tiar to ar three chinese chibe se news ne apera and ana they were ware small email alti indeed both in size and ana circulation and had no advertisement about iw twenty e i n i ty six years ago 1 I began to publish my chinese chri s tt 1 alm almanac anac 1 needed advertisements badly to make 1 ati its efty way ns as does every worth ahila that must be bd sold cheaply l sai tor therb them jash JK Sh chinese in a my alma me ui tho T dafft tire in ci chinsee I 1 n silly IT tacy dad ia not illicit chiri kit would do any good chiefly because they could vot not read fladd tile the ald ad in iii Clif chinese fiese so I 1 aird to chir carry yori orin a continued r ive campaign of education do catlon cation they advert in english papers but few chinesa could read englis english h could rend the chicken tracks acks 1 I 1 urged that there was nhien iba more advantage in advertis adai rus fifo ing forthe ahe chinese there were hot adv thousand bore foreigners eigners in china 1 there were million were her berj forthe for the chinese and but for tile the chimere rad ethey would oud not br be here at v gave me ads for good sakei sake sometimes they kivet fiem to get rid 0 of f mel me sut but to their sur surprise alse letters began to come in from the interior askings far goods advertised in zen zeh ming mind my almanac afie broken ads aznie in im more freely cmar be seeing tn c ads in my almanac began to get wb and solicited d ads and reaped d fruit fro from M my bowing those papers bakan bekan to prospers prosper growing lu ita size and circulation i did aid foreigners advertise but the chinese merchants took to and ando adu und nd I 1 well soon boon many other oiher papers were I 1 started to reap the abw harvean and other profits until tibe the papers in the chinese language are numbered by hundreds few have circulation of from 20 0 to 30 0 thousand while bile many run from a up they all exist largely on advertising I 1 lay jay a little claim to be the father of chinese advertising advertis ine newspapers have played abig a big part in tad the present nationalist movement nio they were simply I 1 forced koriel 0 o take sides and write what the leaders wished them to say where and were wem in power they had tw t talk I 1 north or die and loome d id dle nhep athe the southerners c came clarne into rm ter the had to talk bulb sulb news pa persil kaz j proved a power be in overy cery other newspaper courard count cour arV rv I 1 feel a little pride in beinar a pai heer in this line here but ram nt not proud of many of tile the things thin g s pa pap arsin china print I 1 would not however have china ko go back to pre news paper days day when only one in a million know anything about affairs ff five miles ft f i KI his village or town but I 1 wish th i Sedi editors tors would weigh their words more oare feHy felly and keep well balanced level heads beads when W writing so as to lo lead the th people wisely newspapers la in china art a power for evil as well ns as for good A newspaper editor ai aa well veil as an official a preacher orn or should be sane but editors must behernes be heroes tobe to be hanein aane td China Where the editor is satia th is pretty sure bure to he be a sane ane visa versa hl i with very best I 1 yours in christ chrimes 8 g glad lad service gic |
