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Show I PTTTTU COUNTY NFWS. JTTNCTTON. ITT IT Young Orators in the Glacier National Park High school boys and girls, winners of oratorleul prizes, accompanying the Columbia ltlver Historical expedition, touring Glucler National park, are seen resting at the Triple divide, the waters from which flow Into the Pacific, Atlantic and Hudson bay. They!! Welcome the Legion to Philadelphia By MILDRED JAKLON Drawing bj Ray Walters. ANT a fortune? All you have to do is to think up a new fad or craze, make it popular, and see that you, not someone else, gets the profits. But before you start thinking, listen in on this conversation. A group of young newspaper men and women, advertising writers, an architect, a couple of artists of sorts, and a wealthy woman who is a dilettante In various kinds of expressive art, who compose an Informal luncheon-diorganization, were recently discussing the possibility of concocting a profitable fad to succeed the cross-worpuzzle. The two young men who had begun the argument maintained that the present trend of popular fancies was toward mental gymnastics. They believed that a new kind of puzzle might be as successful as the cross-word- s which had been such a remunerative Held for many others besides the two young men, Simon and Schuster, who started cross-worpuzzle books. The girl who manages the advertising department of a large department store promptly refuted this. through conFads donjt follow sistently, like that,- she said. Thats the disturbing thing about them. They cant be predicted. They just happen, without rhyme or realike son. The number of game companies consistently trying to manufacture something to catch the public whim are evidence of that. A fad Is a variety of contagion, and Its Inception has a great deal to do with Its ultimate success. I mean, that If the right people, that Is, right for its particular expansion, take It up, It can be universalized. Of course, there have been a number of athletic fads," pointed out the architect, who was an ardent golfer. "Just think of the tremendous hold that bicycling had In the nineties and first years of this century. No, admitted the girl advertising manager, but youre taking the most outstanding fad of the athletic type. There were numberless others preceding and following It which were not nearly so successful. And they were, no doubt, efforts by manufacturers to plants. Roller rival the bicycle-makinskating was another form of locomotion which provided another oppor scussion d d mah-Jong- g Power From Gasoline The bureau of standards says the tunity for social contact, spooning parties, or what have you. Then there was diabolo which was a matter of skill rather than endurance. What about a new musical Instrument? was the next offer. Look at the ukelele, and its accompanying mania for the twanging of Hawaiian with their Insufferable troubadors, nasal voices and stringed instruments. Good gracious, what an era that was Every summer resort was ruined by a couple of the artists who insisted that you have 'Yaki Hula Ilicky Doo-oo-or On the Beach at Waikiki with every meal and at all hours of the night. There was a effort to make kazoos popular, too. Look at the popularity of the saxophone. A new noise maker would get you an army of helpless enemies and might get you your old shekels as well. I dont suppose In this age of jazz we could hope for the success of anything similar to the gentle old guitar or the genteelly handled banjo." Would you consider originating a new dance step, something to follow the charleston with less hazard to life, limb, and property? queried anI should think you other helper. might devise something like a resurrection of the old waltz or perhaps a polka. Think of all of the funny kinds of dances that have followed each other through the fancies of the Inclined. I remember the bunny hug, the grizzly bear, the camel walk, even before the complicated tango which was stepped with so much gusto to Too Much Mustard, the one step and the maxlxe became popular with Irene Castles bob. Now I hear Ann Pennington Is trying to inaugurate the black bottom, a fearsome set of gyrations supposedly demonstrating the actions of negroes capering In the muddy floors of swampland. Go to It, and beat her. There's another set of fads, came from, another source, having to do When I with adolescent courtship. was In grammar school, every girl with any pretensions to popularity wore a friendship bracelet, made up of sliver links engraven with the initials of her various swains. A friend of mine told me also of the custom in her home town of hoo-do- o strings, a bedroom embellishment consisting of trophies In the way of dance programs, cotillon favors, and all manner of trinkets denoting conquest. I know of two more fields wide 1 la half-heart- terp-slchore- an this compares very favorably with the locomotive, which turns Into useful work only 5 per cent of the chemical energy In the coal which It consumes. automobile engine Is caSteel Replaces Rope pable of utilizing from 20 to 30 per Not so many years ago all forms of cent of the power In gasoline. On the were made from vegeaverage, about half this is obtained rope and cable and It has been estimated that the table fiber. How little of this do you car see nowadays where extremely heavy efficiency of the average motor I You see a could be Improved 30 per cent by bet- loads have to be supported size a lead of the steel thin alone. cable, ter carburetor adjustment Even If the efficiency of the average pencil, holding tons of weight that rope of automobile engine Is only 10 per cent, would require an yfesent-da- y old-tim- e enough of appeal to have possibilities, said the wealthy woman. Collecting and the various things that pertain to current events. Do you remember when you collected cigar bands, pictures of baseball and movie heroes from cigarette packages? Golf, tennis, swimming, and polo are also amateur athletics. Do you call them fads, put in the wealthy woman, and then answered herself. No, the element of a fad Is its comparative brevity, and I think It also has something to do with the Intensity of Its practice during Its popularity. Thats true, clamored another, but suggest something that would be easier to promulgate than a new athletic game. We want to make our first million without any capital. Well, how would you like one of, the numerous occupatlons-for-wome- n type? another member of the group offered. In that class come all the various forms of handiwork which have attracted women periodically. Do you recall the atrocities that filled d every china cupboard when china occupied the energies of properly brought-uyoung ladles? And then, there was the pyrog-raph- y craze when no young man was a success unless he had at least one tie holder of burnt wood to vouch for his true loves devotion, when there were glove boxes on every dresser, and plaques of Pocahontas or Little Laughing Water over every mantelpiece, and In the nest of every pair of newlyweds, and when the curtains were not safe from conflagration, due to overzealous plying of the Interesting tools employed. The later developments of such decorative alms are painted wood articles, parchment and silk lamp shades, polychrome and the sealing wax Industry." Another branch of the same tendency of women toward creative art Is the endless variety of needlework, someone else put In. Beginning back with samplers, which are now such prized possessions of their owners, women have always had a new kind of sewing to offer. The attic has a trunkload of my dear little baby clothes crocheted within an Inch of their lives. Tatting was a great pastime for awhile, and look at the way all ages of women fell for the knitting racket during the war." Yes, scoffed the would-b- e moneymakers, but women dont have time for sewing these days. They have time savers galore, but any husband would drop dead If he saw his mate sitting quietly In a chair sewing a fine seam. It's apparently a fad these days not to sew. And then, the latest fads have been, I think, more sociably inclined diversions. Something that two or a group can do." , When the members of the Americuu Legion go to Philadelphia early In October for their eighth unuuul convention they will be met at the stations and escorted to their hotels by twelve William Penns and 150 Quaker maids. One of the Ienns Is here seen showing three of the maids the official welcome emblem. MISS NELL MONTAGU Putting the Flag on Raimers Top hand-painte- p Miss Nell St John Montagu, daughof Lonter. of Gen. C. B. Luele-Smltdon, England, is a celebrated and her aid has been sougnt by royalty, potentates, peers and brilliant people, both men and women, In all the professions. This Is the latest studio portrait of Miss Montagu, who has just completed a new book of Revelations." h clalr-voyante- VIENNESE BEAUTY The Stars and Stripes floating In the breeze at Columbia Crest, atop Mount Rainier, which is the third highest peak In the United States, and which Is also the tallest perpetually snowcapped peak In this country. Columbia Crest is 14,408 feet above sea level, and In order to give the flag ten more fdet In elevation, the guide seated himself on the shoulders of an assistant so that Old Glory could float at 14,418 feet above the sea. Earns His Wings Despite Years mammoth dimensions to suspend. The like the big suspension bridges Brooklyn bridge are almost entirely supported from steel cables. Why? Because their known strength can be figured almost to the fraction of a pound. Her Fatal Weakness Werent you surprised at Grace marrying that remnant clerk? "Not at all, Grace never could re slst anything she found at a bargals counter. Marla Ley, a Viennese actress who Is a favorite of the stage In Paris also, Is said to be the most beautiful woman In Europe. In the photograph he la wearing a golden wig. To prove that age will not be supplanted by youth even in the mo-- t officer In the navy, dangerous fields, Capt A. W. Marshall, has Just completed the regular course of instruction in flying In the Pensacola flying school. Captain Marshall has been a flyer for many years, but under the regulations had to take the regular course in order to wear the silver wings. ld |
