Show seema IT 7 expensed TO I 1 I 1 NEWS of arazi lean s spare no expense in 0 gathering C A ll 1 haring information I 1 interesting I 1 facts in inac X cent census people who believe boliek 0 newspaper s to day are maliff making ig mo money y hand ham over vei fiad ast and in unlimited numbers ot oi c 0 shekels hekels from their advertising D can call refer to the recent census bulletin ou on printing and publishing and got much valuable information it ls is asserted by mr IV S rossiter tor tho expert a agent ajit of the budeau burea ii th that ab we the newspaper managers have made and arc making daily large macrill sa sacrifices crill for the public benefit and the last ton years havo been a hariod of important gain to the public at tho the ex pense of the publishers at the close of the decade says mr rossitor rossiter tile the dally newspaper was more of a public institution than ever before because it sacrificed nn an increased abare of Us ila revenue lor for the public benefit obtaining 1 no compensating pen sating financial return from either cither purchaser or advertiser adver to tho the initiated lUG tilts this phase of the newspaper paper business comes coines as a puzzling alin proposition athey see that a newspaper r e i s p a p e rIn inci eases creases in size gets a wider eft circulation adulation and carries more advertising and they naturally arrive nt the ilia conclusion thai the paper is making king erces excessive sivo pro profits 1 t it rarely ad occurs cur to lo them to take tahe into account that an enormous increase in expense is always incurred in this d development the progressive newspaper or of our day a gives ives its readers the news ret regardless nard of cost with the result th thal atthe the public Js Is always the beneficiary in the ahe transaction the telo telegraph graph news service perrice ofa A first class paper is most 6 elaborate and is obtainable only through aleavy heavy expenditures on ac count couff of teleo telegraph gr naph tolls and the pay of respondents correspond or crAs i the bill for the white paper used Is a heavy and ever increasing ex and each additional va page ge moans means additional a outlay agthe As afi e circulation cu lation grows so does the bill for the white paper to print aall the news newa and give space to and advertisements vertas e m on ts at the jamo time becomes to publishers a serious problem in ili giving some interesting facts along this line mr rossiter says that on za a certain new Now york paper whose circulation is much over the advertising entails a cost of 21 cents benl a lino line for the white paper alone and ho he adds the publisher who secures a circulation cu of huge proportions confronts i the necessity of securing fr from om his advertising ver patrons a re return of the cost of 01 his paper space they occupy with a margin of profit there are area EI number of american nc sp apera to this authority whose expenses the actual cotet of white paper threaten to exceed the returns irom from advertising ii in tho the decade on which mr rossi ter based his bis statistics I 1 has showed no remar remarkable hable rate of inc increase roase while tile the expenses 11 of the pa piera chtive grown enormously A bettor better instance v where hore papers spared no expense in securing news cannot be ciccil than the mont peleo affair tho the american public was kept allo thoroughly i jilt hi every detail of the great catastrophe and to do this thousands of words vere ci cabled to the bresat ress at a cost of A from 2 to 4 1 a word so f far ar then as benefits f are counted 1 1 che 1110 public has been the 1 gainer lh er in tho the newspaper busl business ness and in many instances at the expense of uie pub lib Q t |