Show more gifts for overseas servicemen brilla based on mi increasing 11 me demand for gift items tem it is estimated as that overseas servicemen and women woman will receive cc iv a 20 per cent more christmas presents per par capita this year th than an last and the home folks may expect em an even larger percentage iii of reciprocal gifts mostly of the luxury and sentimental type this forecast was made by john C G goodall on if a 11 general c al manager of the M merchandise mart art chicago loll 1011 following g a checkup among gift item manufacturers an and distributors its including those who sell 0 A v ma ernest I 1 kleutgen Kreut gen im chicago postmaster ma s er left explains plot to george id a C burr foreman in charge of I 1 foreign rag if mail ad how bow packages should I 1 be a wrapped mr app ed and addressed to get favored avra av ra d it delivery e it cry service to men in t the he armed forces overseas to retailers and army and navy post exchanges reasons given for the e expected increase c in the number of gifts sent this h a year overseas are I 1 the moved up official mailing date ate september 15 to october 15 extended to november 1 for thus those in t the tu a navy Y marine n e ll 11 corps r p old and coast guard aar will stimulate t a early a r shopping and the five pound limitation or on g gift ft pa packages means more will 11 b be a sent 2 more in stores as have installed special c at gitt gift counters or departments which means more display advertising bisin and sales air I 1 the he home folks are now law better advised on the gift Pre preferences ferem of servicemen a emi cemen and women and ac know wore mine specifically where they are stationed hence can make their selections more or intelligently 4 the overseas forces unstable operating on more mar f fronts bont and facing more varied climatic and geographical conditions become became eligible for a wider variety of gifts gift the tendency to send end nume more gifts eats to those furthest from home also favors a Is increased it sales i ate while shortages 9 at home are a d developing v a po in a such items as watches tubes leather I 1 other n novelties celt and jewelry it is thought h heavier ca r purchases of more available items will more than offset these the number of gifts to come from service personnel abroad to relatives and friends at home is expected to be larger per capita because manufacturers fac rs and distributors who sell to army and navy post exchanges particularly in the mediterranean area already report rising sales to servicemen a and women aran more post eichar exchanges igee greater opportunity amz afforded servicemen to b buy u Y direct from the natives who also Is sell to is a factor now boosting sales othor other sales stimulants are a that ine overseas servicemen and women to in high slit spirits r its themselves are not so sure ab about 0 it the mo morale Is of the home folk and so seek ek to bra olster bolster it b by g gifts if ts flusher with cash and conscious of accumulated favors from home the overseas averse contingent find themselves in an ideal spot to reciprocate among american made gift items most popular at overseas post exchanges ch ages are puts pins clips earrings vanty vanity cases many bearing the min sigma 1 I of the various unis branches of the service same ornate pillow tops and hanak handkerchiefs which embody delicately worded sentiments r come a to the aid of thousands of less ritti articulate cit servicemen such items are prime favorites ove overseas reca eis as well as at post exchanges at home necklaces embroideries pipes laces opal and topaz jewelry metal and leather handicraft of lot latin and oriental origin is also in high favor watches one a ol of the top preferences erencen among all in the service are am relatively easy to get in the mediterranean area am since many j of them come direct from switzerland the gifts as servicemen may expect aspect from ft in the home folks folk parallel somewhat t those he h e sent last year although there will be a wider selection election to choose from furlough bags small c carryall carry arry all ali and sewing kitt duffle h bags age w wallets a n I 1 1 1 1 religious e alu medals identification alt b bracelets se ph photo cases pa pen and pencil sets ii shaving having equipment insignia pieces and of course cigarettes re it as are big high h on all th the a pre preference arence h ait t of servicemen money bulls belts are not lot expected to b be it as popular popo a this year as last ins while 1 watertight pocket su size a ho holders iders w for c or miscellaneous personal t things hm g 1 vogue sized e d games g ounce such as checkers cribbage g gin in rummy mr my backmo backgammon mount and acey d dacey Y or are similarly popular while th these lse gift gd t items win s h haw aw general en at popularity limity a mong among th the forces force overseas as n a well wall as a at home hm a variety of gi gift it preferences is developing A large number on the pa pacific front for hr instance in stence show partiality to sue such articles as leaves knives sun mur glasses and anti sun suit and bug lotions the growing number of service women is ar dictating the installation of women departments in post exchanges exchange heavy orders order lor for toju toiler ties ries apparel items and the more esthetic type of gifts ime are reported |