Show Self Guided Tours Fours In fn SL SIC C Final plans to place white on brown V Visitor s tor Tn Information of ma mation tion signs along long the route of a Self Guided Driving Tour were wen released recently by W W. W Garth visitor inan manager ger gerof of of th the Salt L Lake ke Valley Convention and Visitors Visitors Visitors Visit Visit- ors Bureau Mr stated stated stated stat stat- ed that the new Self Guided Driving Tour brochures will direct the visitor to ten of the areas major historical and cultural sites THE NEW driving tour was initiated by the Salt Lake Valley Convention and Visitors Bureau W. W Garth visitor visitor visitor vis vis- vis- vis manager with the cooperation cooperation cooperation coop coop- of the Utah Travel Council and City and State Road Departments Primary reason for establishing establishing establishing es es- es- es the Driving Tour Touris is to reach the town in visitor visitor vis visitor vis- vis and do something for him explains Mr 1 We offer the tour as an incentive to encourage the visitor to extend his average 15 day stay in Salt Lake and in turn increase his average 14 daily expenditure LETTERED white on brown three types of information signs Visitor V s tor Information Visitor Information Center and Visitor Interest Point will direct visitors to the Utah Travel Council newly published Self Guid ed Driving Tour brochures may be obtained free of charge Color coordinated the attractive attractive at at- attractive white and brown brochures contain a driving map of the mile 15 tour along with a description of each of the ten interest sites DRIVING Tour brochures also are available at hotels motels transportation facilities facilities facilities ies Visitor Information Center Center Cen Cen- ter at the Salt Lake International International International Inter Inter- national Airport and at 20 tourist tourist oriented oriented service stations stations stations sta sta- sta- sta within the Salt Lake City area Designed not nol to cross criss-cross over major highways and freeways the well planned Driving Tour is marked by guided arrow-guided white and brown directional signs that guide visitors to historical and cultural attractions identified by Visitor Interest Point signs SOMETHING to interest everyone is offered in the theten theten theten ten attractions as the tour visits 1 Utah State Capitol and Council Hall 2 Pioneer Pioneer Pioneer Pio Pio- neer Museum 3 Temple Square 4 Utah State Historical Historical Historical His His- Society 5 Salt Lake Art Center University of Utah Museum ot of Natural History History His His- History tory Pioneer Memorial Theatre The The- atre 6 Fort Douglas 7 This r is the Place Monument 8 Hogle Zoo 9 Liberty Park Tracy Aviary Issac Chase Mill and 10 International Peace Gardens THE TEN sites were selected selected selected ted not only for lor their high visitor interest but because they provided three requirements requirements requirements require require- ments available parking drinking water and rest rooms All the attractions can be seen in one day but if the visitor wishes to see and enjoy enjoy enjoy en en- joy each site in depth he must stay an extra day ADDITIONAL interest points are listed in the brochure and include Cathedral of the Madeleine St. St Marks Mark's Episcopal Cathedral Washington Square City and County Building and Hansen Planetarium This is just one of several visitor-promotion visitor programs that will be initiated by the Visitors Visitors Visitors Visit Visit- ors Bureau to encourage them to extend their stay in Salt Lake City says Mr |