| Show I 1 ROADSIDE MARKETING by T J Deloli delohery ery LOCAL RETAILERS GOOD MARKET toward blair vegetable W V grower of macedon Mac cdon N Y wai was sliding sticking the shipping labels on 40 of the cr crates ates of lettuce lie he was ex pressing to a commission firm in washington on the train pulled out ont Il holding the lettuce over r until the next afternoon was impossible it would spoil so after a bit of hard thinking blair blaar loaded the lettuce back on his truck and drove to rochester chester Ko retailers let allers in rochester gladly paid him 1 a crate for the lettuce where as the stuff he shipped to washington cases netted him but after express charges had been deducted later he went back to rochester Ho chester with potatoes whose quality brought 10 to 15 cents a bushel gioie the local shipping price while mr blair stumbled onto a premium paying market the same sort of an outlet can be developed by most any producer who Is willing to grade his stuff tor for quality and use kind bind of packages local retailers are arc always glad to buy of producers it keeps the money in the locality and it increases the purchasing power of the fu fanner riner claude strother cr was teaching agriculture in high school aen hen a survey of the markets in his section showed that all of the potatoes and much ot of the other vegetables used in charleston W V and nearby towns were shipped in because local vegetable production was very small sensing the opportunity strother ber quit his job and bought a small farm market grades and packages were a lot of greek to him but he knew what constituted quality so while getting ills his farm in shape to krow grow vegetables he made several it trips to market where he interviewed both wholesalers and retailers on the kind of produce they would buy from him my start auspicious he said 1 I had to take what was offered me while I 1 was learning about 1 7 0 1 I 1 melons by the pound packing grading and producing stuff in and out of season but as my produce improved prices picked up and both dealers and storekeepers were anxious to have hare my stuff it long before I 1 had the commission men and retailers calling me on the phone each afternoon placing orders for stuff to be delivered the next morning thus I 1 aas as able to load up my truck with the assurance that all of it would sell I 1 saved a lot of time and money by knowing what stops to ninke make and my prices were good tomatoes for instance brought sl 1 a crate when imported varieties were quoted at 00 cents and cucumbers always sold it at a premium of 10 to W cents 0 oler er those that were shipped in 1 I closely graded everything but that mean I 1 sold only the best the no 2 and 3 grades sold too going in to retailers in the poorer sections and it cost me anything to male make deliveries since I 1 lad had to go to market anyway charles N tunnell of texas finds it more profitable to put up his fresh quality vegetables in glass jirs jars and let local grocers sell them on a commission basis extra care in selecting the stuff to be canned has lot cot only created a demand but good prices evansville ind 40 miles away Is clobert A bennetts nearest good market but his two ton truck and tr trailer a iler enables him hill to get around to city retail shops with his fresh strawberries long iong before housewives start on their shopping tours what berries the fie retailers dont take go to ice cream manufacturers seventy five retail stores front from tacoma ohio to wheeling W V buy thousands of dollars worth of farn farm crops which are produced und and processed on on th the e bailey farms fruits galley vegetables es eggs g milk 11 butter cottage cli cheese cese bacon sausage ham and scrapple crapple i are some of their products all parked packed in containers container bearing their trade mark balleys nal leys nest best farm products rather father stalled this business explained J 0 bailey alley li who ho with his bis brother A C manages the farms and business years ago father exhibited butter at the madison square garden in new yolk city it won first prize this winning was duplicated at several national dairy shows reducing producing fine butter father satisfied with wholesale prices so he visited stores and took orders the reputation the hutter butter had won in competition Petit lon helped get tile the first orders but the me quality and taste of tile the butter mode made the next sales the confidence ell engendered gendered by the butter made it easy to sell ham sausage and bacon in 11 fact re retailers taller asked why father didn t make other things 0 al vetra N Nw shaper paper union |
