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chic a necessary luxury by CHERIE NICHOLAS r to y f A 4 vh I 1 alt 4 A A S YOUNG FOUNG LOOKING us as smart A looking as good looking as your permanent la is a beauty secret which Is no longer d a beauty secret for we are all discovering for ourselves how greatly are our charms enhanced via a perfect you are expected to put yourself in the hands of beauty specialists these days who study your features with a view to giving you a which will make aou ou good looking even if you are homely they can do it too tool I 1 perhaps you have heard about the new permanent wave it Is proving nothing less than a sensation in the realm of beauty culture it Is so simply and comfortably done as to be almost unbelievable A clean odorless vapor takes the place of electric current the entire procedure Is that simple one can actually walk around or play the piano while getting ones permanent wave As to this matter of playing up to individual type in dressing the hair we feel that the illustrations herewith are particularly well chosen to demonstrate that point what a n difference fer encel 1 these lobely flattering comfortable coiffures coif fures as compared to the burdensome hairpin laden long ing tresses of yore nowadays instead of scraggly necklines klines and unsightly scolding locks law and order and beauty pr prevail evall then too it if your particular type of beauty calls perhaps for a little soft curl here and there to lessen the suggestion of cheekbones or maihan a clever exposure of a well shaped earlobe might turn the trick whatever the accent required the trained hair dresser Is alert to the fact which Is happily assuring as to this matter of playing up ones own if you are arc very very young and without a furrow on brow the tha brushed back from the forehead and bob shown in two views at the top of this group Is for you note the fetching softly curled lock over oter the temple just to convince you that older women are in on all the beauty secrets and that they are not forgotten in the scheme of things we have included in this galaxy of attractive attract lva femininity a charming white balfred lady liers hers Is a most gracious and inspiring example of the artistry with which ones may be suited to type cant you just fancy to yourself what a lot of compliments she will be receiving as to her lovely wave ave when she presides at the next meeting of the homans womans club we would especially call your attention to in the lovely feather blown wave which Is pictured to the right center do not get reather feather blown confused with windblown for they are different the tape shown glories la in soft wisps of hair which flutter caressingly res singly yet orderly about the features tures in a manner flattering to most women the call of the hour Is for masses of ringlets at the nape of the neck this reigning vogue Is aptly illustrated two views in the model below and now just a word or two more of this beauty discourse some one has said of the french woman that when she leaves her boudoir she Is finished so sure Is she of herself and tier her appearance that she finds no need to resort to a lipstick or powder puff in public we thought that possibly there might be somewhat of a moral to be gleaned from this message for some few of us 0 wl 1933 western newspaper union J |
