Show A Toast To Dad DadOn DadOn On Fathers Father's Day The sixty-first sixty annual Fathers Father's Fathers Father's Fathers Father's Fath Fath- ers er's Day will be celebrated on June 20 when the nation will pay tribute to the heads of over 50 million households WHILE THIS day is set aside to honor Dad it is really the ladies who have made it a success Women will buy 75 percent of the gifts for Fathers Father's Day and this year the total tab will run to over 1 billion In fact it was a woman who first thought it would be a good idea ides to honor Dad with witha a special day MRS JOHN B. B Dodd of Spokane Wash is credited with originating the idea in 1909 It was so r that the first official Fathers Father's Day was celebrated celebrated celebrated cele cele- in 1910 and it has been going strong ever since Fathers Father's Day is now second only to Christmas in gift-buying gift dollar volume leading Mothers Mother's Mothers Mother's Mothers Mother's Moth Moth- ers er's Day Valent Valentines Valentine's nes ne's Day and Easter according to a study by the researchers at Black and White Scotch THEY WERE interested because because because be be- cause of the annual increase in Scotch sales during this holiday period They found that total Scotch sales will increase an estimated 11 percent this year up from a 9 percent increase in 1970 This amounts to over one- one half million gallons of cheer for Fathers Father's Day gifts Other popular items the study shows are clothing sporting goods cigars bar accessories car gadgets and books |