Show ADVERT FING SHOULD BE continuous SAYS BABSON advertising says nays roger W bab son ought to be to business what the flywheel fly wheel la is to a motor it has the power it if properly applied to alleviate seasonal industrial depression and help to provide steady year round work at tho the present time however ow ever it Is applied not steadily but in lumps jumps advertising lineage in the newspapers and magazines Is now very heavy because we are in a period of prosperity in 1931 1921 on the other hand it was very am small all because we were then in a period of depression at the very time it was needed most as a sales stimulant was at its lowest ebb if business would boost lales in dull years and provide steady work the year round it should follow a strong program of advertising in depressions as well as in periods pei per ioda advertising pressure should be increased when sales bales resistance is highest 1 I know that it is easier to get tang ble be results from adver thAng when sales res stance Is low when people ate ae all ready to buy it does not take much urging to maker make them do it hence the majority of advertising Is done only when it pulls best following the motto strike while the iron Is hot to get the full benefit advertisers should not only strike while the iron is hot but also when it Is cold it they strike often enough they can heat beat it up we boast that this is an era ot of conscious control ct c business in the past five years business men have learned many ways to meet economic conditions which althey never naver knew before the copper and oil industries dus tries tor for example with their conservation movements the trade a associations soc lations the organizations tor for bu business iness research and the department of commerce all are doing valuable work in aiding business men to cope with economic changes changes business no longer adopts the fatalistic attitude of 0 previous years the time must come therefore when nhen the greatest business force of all namely advertising will consciously be directed to stabilize conditions when it is so directed it will mean not only greater profits tor for individual concerns but steady employment tor for workers higher average purchasing power of 0 the people and fewer d disastrous sa depressions alma barney and R it II benson gave brief reports ot of the indian war veterans Vet cran encampment at mt pleasant which they ht attended tended recently in the east ward sacrament meeting last sunday and P A dark clark gave an interesting account of his recent trip with others from here to the texas sale mr silas played a violin solo accompanied by mrs paul M adams and W L 1 adams adama also spoke briefly hr lelly in the west ward wilford day gave an interesting report ot of the texas trip and ana miss anna adams recounted in ill a very interesting man ner the history of the catholic church mrs arvilla day sang a solo accompanied on the piano by miss zona pendleton PT |