Show begin to appreciate beauty as civic need As a people we are beginning to realize that the factors chib mike make a city beautiful are the very ones which lift it above the lie average and she ghe it an appeal to higher intelligence superior citizenship and higher purchasing power so called improvements like parks parka and parkways park ways result in higher assessed values beauty Is described as the new business tal we begin to see that dull or ugly buildings cause a sheer dollars and cents depreciation lion real heal estate men are learning that failure to maintain architectural standards results in slower sales it Is not pretended that just because tile the outward appearance 0 of a city attracts and charms the beholder all the social ills of mankind are thereby solved streets and buildings and parks do not reflect the whole inner life of society yet just as ahe face shows forth the character and incorporeal nature of a man so does the appearance of a city tell much of its animating spi the desires qualities and ideals of 0 of its people we wore were meant to live in beauty to cherish it and create it says ralph adams cram great architect and a civilization that functions in the hideous us and uncouth la Is a civilization of the wrong shape whatever the testimony of the bank and the clearing house an and d however imposing the statistics as to the balance of trade these may accompany civilization but they do not prove it albert W atwood in the saturday evening post |