Show ADVICE TO MERCHANTS in a recent radio talk a well known speaker had bad the following to say to the merchants of the small town to any merchants who may be listening in I 1 give a word of advice do not GIVE you local newspaper a dollar instead BUY twice as much advertising as you think you can afford tor for a period of one year then watch your business grow the newspaper is an accurate mirror ot of the town in which it is published it if your town Is a live town one that can meet the intense competition ot at today the newspaper will be tilled filled each issue lie with snappy invitations to trade af at the various business places 0 of that town your newspaper Is your weekly or dally daily contact with the people of your trade territory use it liberally and you will be surprised sur Bur prized at the res results alts the merchants in any town where a real newspaper Is published can afford to pay the subscription to the paper for every resident wah within 30 miles they would get their money back many times over by increased contacts for their advertising ver boost tor for your newspaper it Is always boosting the community anity and nd the boost you give will I 1 pay you big dividends |