Show encouraging TOURISTS new england Is going to spend this year in improving her roads roada and in making new ones now study those figures and ae let their meaning soak in new england wouldn be spending this vast sum in a single year it fhe clie know it is a good investment and that she is going to get it back with inter interest est she has come to see the value of encouraging auto tourists to come into her midst she knows that the better her roads the more of 0 them the more places they will cibit and the th more money they will r spend pend she Is going atter alter tiie the tourist trade aud and she bhe will get it any place will gut it that builds roads over which the I 1 cin can travel comfortably and speedily and the more a place has to otter offet them the more of 0 their money it will get tourists go home and tell their friends ot of their trip their friends usually decide to follow them they go they are convinced and they in turn tell others thus new business Is built up each year through good roa roads ds and good will parowan carowan will get a share of the tourist traffic this beabou but we need more their mon cy helps to make the whole nation let us keep this in mind ind ad let iet no one in the community be guilty ot of driving them away by opposing or nullifying any effort that liehs to bring them here PT why do so many newspapers find it necessary continually to hammer way away on oil the buy at home idea asks ask I 1 hi F clipson in a trade paper then lie he continues presumably they are asked to do so by their advertisers the merchants see trade going elsewhere and seek to check it by editorial appeals to community loyalty the idea would seem to be alright but there is a chance that it works in the wrong direction and defeats to some extent at least its purpose every town has its disgruntled spirits but the average resident Is loyal he prefers to buy uy at home it if he does not there is some good reason tor for it ques dioning his loyalty by continual preachments preach ments is likely to arouse in him a just spirit of 0 antagonism it Is what hat professors call negative psychology no buy at home campaign will A ill get far if the merchants fail to do their part if they have the goods and are prepared to sell them at competitive prices they should advertise the fact the campaign should start with the merchants themselves it is proper that it should have editorial assistance but more can be accomplished in the advertising columns than anywhere else good mercantile service and good merchandise well advert advertised are the best buy at home agents and and render all other campaigns unnecessary without the merchandise the service and the advertising luiere Is little use in spending motley money on boosting drum beating and sentimental 1 appeals |