Show SPECIAL MILK GAINS FAVOR trade name that should be applied only to CI clean esafe safe product of 1 highest standard arwa the united states state D department of a AS agriculture leonine in many cities there is a tendency to g grade rude MIT milk it so and it sell bell it to the c consumer n upon its ita merits such a system 1 is most at ab ad BB as it enables its dairy men vho w aho he handle a high grade product to obtain recognition in 1 tor 11 1 their car care it also a enables able the consumers to choose their a supply phily on the absolute merits of th the various grades this thia is a sound commercial faatu feature a and one that is al ready recognized in nearly all other la in destries dus tries n at the present time there than are on in the market numerous brands brand of special milks the average consumer has ord only y a hazy idea as to what is meant by special milk but usually considers it to be I 1 in some way supe superior to the ordinary milk sold some milk deal ers era I 1 have a considered that milk a little richer in tat fat should constitute special milk while others have adhered to tho the s ii al 1 5 f I 1 it IW abaz rm sanitary ilary bar barns which have much to do with Pm production duton of C clean M milk lit principle that such a grade should ie be cleaner and safer than the ordinary grade A special milk may or may not be r richer chat in fat than ordinary grades but it certainly should be produced and handled 1 in such manner as to be cleaner and safer the than the ordinary grades grade handled by the imM individual deal er ar or by his competitors in this way public confidence can be maintained and an increased price warranted do dairymen men are learning harning that it is good business to stand land squarely behind their goods to see that all claims are fu fully 7 saint substantiated diluted lf if a a special acial milk 1 Is to be sold a as such its ita 8 standard land at d a should hould be high and ad perma nent mout so as to result in increased con and iti increased crea ad demand from and consumers there is hardly any bettor better way to create a demand than to produce loanie and tram maintain lai a high grade and ad this grade is to be termed tamed st bpi cial it should he it by nl all means do be as s safe I 1 so as possible iro from m a health P point i mt of 1 view and oil not a more mere trade name business busine a depends upon the demand demand depends on quality an and inq oat ity fly on the inclination of the me man be pon hind it and the standard he be w wishes s h to set ets dossat tor for his hia product if special m milk it is to be I included eluded it must be his best effort log along h hia IS cb chosen line of I 1 endeavor r yaa and rid t to th this suit end aery i milk E dealer should be able B and ad willing to set act and maintain a high standard at present in most cities a only ely I a very cry small quail THY alty ot of 6 special milk Is handled al 1 though it seems that n the ind trade de mands should war warrant ra ut the sale al of a great deal more |