OCR Text |
Show Stock Up in Park City "Stock Up In Park City" is the new, slogan for thev reinstated stock certificate : promotional campaign. With Thanksgiving and the Winter season knocking at out, doors; we felt itwas time to v resurrect this Successful ; 'programJ 5 . h ''; '" ; " i s As you recall, the stock f 1 ; certificate? program was imti- . . ated to encourage visitors forspend fo-rspend timeand particularly " Xto shop thef major districts!, . Historic Main Street, Mt: Air VMalk Resort;. Center Plaza ; , ?and Holiday Village Shop-V ..ping Center, .The campaign ; will continue to be centered around shopping in Pafk : City- However, we are' developing; 2 separate r0-motional r0-motional ; campaigns for the -program: Resident (Thanks-, V giving) and Winter Visitors : -'.(Convention ; and Group members)." ' -7 .'?V This program was design-.. design-.. , ed around the Thanksgiving L Holidays, tuit will be more: ?than applicable to any other. ? future . occasions when the;;: - w merchants feel their ; sales ; V ;:need Mbeefmg up." After much discussion it , wa$ :$ decided that Park City's1 best bet, as J far as increasing , : retail sales over Thanksgiv- ing, is to focus promotion :6f ' the stock certificate on local residenV levels,1 rather than .:; on the. Salt Lake City , Wasatch Front populous". To encourage area residents to; 1 visit and shop in Par City over Thanksgiving, we twill - - f;be producing the following: r . : 1. Advertisements in area . newspapers the' week of . r November; 19 featuring':; a' . clip-out stock certificate valid over Thanksgiving vacation; . " November 22-25. 2. Boxholder mailing in Park City, Kamas, Heber. " Coalville, etc. featuring a clip-out stock certificate valid over Thanksgiving vacation, November 22-25, This program will also begin over the Thanksgiving Holiday period. The lodge ';, properties around town will ; be the key distribution , centers for this program. The Park City Convention and Visitors Bureau will request , that each major lodge designate desig-nate one staff member to be . the "stock : program rep." , This person's responsibili-' : ' ;ties are 1) to notify the , PCCVB of group arrival "dates and sizes (so the Bureau can supply the lodge ; with certificates); 2) turn . over the stock certificates to, : the various group leaders. "' This ensures that each group : arriving in Park City is provided with enough certifi-,t certifi-,t cates for the entire group. . The certificates used in this program will be stamped . , : so we can . trace distribution ". : time and organization. To remind visitors and ' ; . shoppers of the program the fQllowing will ber carried out: 1. JLodges will be supplied . with posters (describing the foiir major shopping areas) to display in their lobbies on a free-standing easel or : podium. , , 2. Merchants participating 1 in the program will be . provided with framed . stock certificates to display in their respective windows (doors). If you have any sugges-. tions or comments regarding these programs, please contact con-tact Debby Travis, Park City Convention arid" Visitors , Bureau, 649-6100. |