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Show STUNTING BRANDED AS POOR PUBLICITY Doesn't Help in Making the Public Air-Conscious. New Tork. The need of a new and broader Interpretation of the relation, ship of aviation to the general public la contained In an editorial, 'Tubllclty That Helps the Industry," In the aeronautical aero-nautical weekly. Aviation, In the article It Is said that the various va-rious stunts which have garnished aviation, av-iation, particularly In recent years, are of little value In making the public alr-consclous enough to want to fly. The editorial follows In Dart: "The aviation Industry needs a new brand of publicity. This la not to say the previous standards and practices have been wrong. They served the needs of their particular era and gave the public certain essential facts and a considerable mnsa of heterogeneous Information contributing to alr-mlnd-edness, "Stunt publicity, L e., parachute jumps, refueling attempts, aeriul weddings wed-dings and the like do not add appreciably appre-ciably to the dignity and air of responsibility re-sponsibility essential to the continued health of the business. Nor will statistics stat-istics and generously embellished reports re-ports answer the myriad of questions the public is asking and which must be answered, directly or Indirectly. With the exception of the Lindberghs, Lind-berghs, Chamberlains and Doollttles, the dignified, unostentutlong and constructive con-structive workers whose contributions to aviation are not to be measured by temporal standards have been kept in the background too much so, we sometimes feel. We cite the Instance of Lieut Harry Sutton, late of the army air service, aa an example. Lieutenant Sutton over a period of three years dally risked his life and limb In hundreds of test "spin" flights in an effort to analyze this feature of flying and to nullify Its Influence. "His reward, modestly given and modestly received, was a medal from the War department and a better paying pay-ing Job In the industry." |