Show WHERE ARE THE NEW SUBS COMING FROM Although we have llla made e no campaigns campaign or drives subscriptions to this newspaper continue to come in Often we wo think the tho community saturation point is ji 65 near 65 per percent percent percent cent of coverage is considered goo good and ours ouri Ls Li much much higher than that that but but new w subscribers continue to appear We know that our readership is high because became many tell us they swap papers with the neighbors and others always rEa road the paper when they visit t the folks folk But hi this modern jet propelled jet age continued growth of the little home homey weekly newspaper would seem to be a paradox All over the nation the weekly press is growing stronger than ever National publications such sueh as the tho Wall Street Journal and Time Magazine have even called attention to the growth of both reader inte interest and nd advertising ing linage in weekly newspapers We Ve are inclined to agree with the Meridian lel lian Idaho Times News-Times that this is a natural development despite espite our super super modern pace in this atomic era In fact we think it comes partly because we are arc living in a n time of ot rapid changes and international tension We all nil know how a II family gathers closer clOStI in times of tension or danger langeI The same is true of a community Ju Just t as in a family the units of any community may have hao plenty of arguments among themselves But when the chips are down they gather close an and stand together as as a unified group That's where a weekly paper comes in Its function is to act as sort of a bulletin board for that community group group comparable comparable to a personal letter sent to all members of a family and holding comparable perM personal interest Most important you recognized a majority of those thos names They weren't names of strangers they the they were nam names of af your our neighbors and friends friends men men II women an and children hi whom you ou personally know That's why hometown weeklies score so amazingly high in actual readership of all their contents That's why the tho average hometown paper reaches more people in its community than any other communications medium That's also aho why the hometown weekly just c cant can't nt be equalled t as an advertising medium in its own community There just isn't any other way by which a merchant can an re reach all the customers in his own trading area artS with full assurance that they'll be personally interested in the medium that carries his message PARK CITY TY PERSONALS After a pleasant visit withborne with home borne folks in Park City A A Melvin Melvln R U. U Drennan Brennan left for lor his base in South Carolina from where he be will leave for lor overseas duty very k to Dr and Mrs Howard Clements and family of Salt Lake City were Sunday visitors at the home of Mrs Orville Orvllle J. J Wilde Members of the family of the late Clare Mawhinney are most grateful to City Supervisor Jim Marcellin and crew who did such sucha a splendid job In opening the snowbound know road to the Glenwood Cemetery where Miss Mawhinney was laid to rest In the family plot The A Archer Archer Mortuary Mortuary ary ry join the family in thanking these good men for their assistance assistance assist assist- ance ante in their hour of need Mr rr and Mrs frs Terry an an- the tho birth of a baby boy Michael Sean at the Holy Cross Hospital March 9 S. S lie Ile will be welcomed home by a little slater sister Ann Marie and md proud grandparents eats Mr and Mrs Ted Smith Utah had ha the dubious honor of ot toeing ping the coldest place e in the nation D. D Monday March arch 10 10 with a 15 35 degrees below zero temperature tempera tempera- rare fire I at Bryce Canyon Park City's temperature dropped to 6 below belo ty I zero and it still continues col cold d The long cold Spell pell is most u un n seasonable A fine tine meeting of the Park Cit y ys Community Health Council CouncH was wa s held Tuesday evening at the Memorial Me fe mortal morial Building Plans are being bein g formed to sponsor a Well Veil Dab Bab Baby y yI Clinic helped by the State Board 1 I of Health and the various Park Par k t City civic church and fraternal j organizations We Ve will report further further fur fur- ther progress on this fine clinic Mr and Mrs Andrew Lundin n and family of ot Midway Id spent Sun Sun- day lay at the home of Mr 11 and Mrs Irs John L L. Simpson where they and other members of oC the family II honored their mother on her birth birth- day lay Mr Ir and Mrs Merrill Gordon and ami daughter Dixie and son Davit David of Orem and Miss lIss Linda La of Provo Prove were Sunday visitors at the home of Mr r. r and Mrs rs Joe Street In Park City Mrs John A A. A Lindsay was a visitor in Park City the past week at the home of Mr and Mrs Keith Lindsay |