Show Dodge Will Use More Newspaper Advertisements Dodge has haa scheduled advertis advertis- advertisIng advertising ing lug space in of the nations nation's dally daily and weekly newspapers to back its most aggressive summer sales program according to W. W D. D Moore director of advertising and merchandising Moore said display ads running running run run- ning from three to seven columns in size would be used In the campaign campaign cam cam- which runs for a week 10 period extending through Septem ber her The firm will spend more than on the program including radio and television to supplement the newspaper cam cam- Based on the theme Youre paying for a new car make car make sure you get one onel the selling program program pro pro- program gram is designed to take advantage advant advant- age ago of the growing market for tor cars care In the summer and fall faU seasons seasons sea sea- sons eons to maintain sales momentum momentum momentum momen momen- tum built up through the first half of the 1957 model year and to meet heavy price campaigns by competitors Moore said |