Show FOR ADVERTISING FOR GOVERNOR OR BREAD DREAD Probably you will never have a better example of the power of advertising than was demonstrated in the Utah election elec clec tion this week Probably never before was it so clearly demonstrated demon demon- orated that newspaper advertising CAN and DOES influence public thinking weeks ago few believed that Bracken Lee had an outside chance to make more than a token race for the governor governor- ship But the money rolled in and it was wisely spent for a tremendous tremendous tre tre- newspaper advertising promotion And as the days passed and election day neared more and more were influenced they read in the newspapers until finally the outcome of the race depended much upon the strength of Eisenhower in Utah The parallel is clear newspaper clear newspaper advertising gets results Whether youre you're running for Governor or selling thread or breakfast breakfast break breakfast fast food or fat lambs the cite printed word will influence the I reader We have one real regret t in election returns With all due respect to Mr Bennett we in this corner of the state cannot but feel that Lon Hopkin would have made a most wonderful Senator In fact looking backward many must feel that had his party managed things differently in the primary Lon Hopkin Hopkin Hopkin Hop Hop- kin today could have been the new Governor Tremendous impact of the Presidents President's popularity is perhaps perhaps perhaps per per- haps best exemplified by d defeat feat of Ed for a number of years the Democratic state representative tive from Summit Coun Coun- ty One of the county's known best and liked best-liked citizens and anda a representative in whom both Democrats and Republicans had equally loyal faith and confidence he joined hundreds of other good goal Americans in defeat this week in the avalanche created by one of American history's most popular Presidents We must save a little sympathy for Adlai Stevenson whose cause was a a loser from the start and who floundered dangerous dangerously ly Iy in the final week Certainly he was either ill advised or very desperate in his charges that Eisenhower was to blame for the tense world situation and in his statement that Ike cannot live Jive for four more years His closing campaign must have driven thousands out of his camp And now that the majority of Utah voters have expressed their choice its it's up to all of us to forget the differences of oE political political ical cal opinion and work together for a greater Utah The opportunity opportunity opportunity is here here all all that need is we cooperation co to bring bring- Utah the Sleeping Giant Gia t to enormous wakefulness |