Show N New v e Motor Oil Being Introduced Approximately motor oil dealers from coast to coast and from the Canadian border to the Rio Grande this week are Introducing Continental Oil Company's New Super Motor Oil on described as Americas first duty double motor oil New Super Motor oil is be beyond beyond beyond be- be yond question the finest Inest motor oil Con- Con COnI I t l Oil Company ever has produced produced produced pro pro- Harry J J. Kennedy vice president In charge of 01 marketing has i declared He pointed out that has been for many years an acknowledged acknowledged j I I ledged leader In developing advanced lubricants and was the first oil company company com com- com I i pany to market an additive motor oil In 1922 I IThe I T Tie The e new oil Is the product of 01 I I extensive research and testing according accordIng accordIng accord- accord Ing to Mr Kennedy More than man hours of research work went into the development of its formula before It ever left lert the research laboratories for testing he said In addition the oil was was' was I I subjected to the equivalent of approximately approximately approximately miles of 01 tests in automobile automobile automobile auto auto- mobile truck and tractor engines before i being offered to the motoring public I new oil meets with margin to spare the exacting lubrication re requirements requirements requirements re- re of modern modem day high compres sion slon engines In all types of service es especially especially especially es- es the stop-and-go stop driving that accounts for the biggest part of car mileage said Mr Kennedy In a grueling stop-and-go stop road test conducted last winter in subzero weather weather weather wea wea- ther in the Colorado New Super Motor Oils Oil's performance surpassed by a wide margin that that-of other top-grade top motor oils oUs available on the market the Continental marketing chief reported The new oil Is being launched this week with the beginning of an In Intensive intensive intensive in- in advertising program including advertisements In The Park Record Newspaper advertisements of 01 course will constitute the mainstay of 01 Continentals Continental's Continentals Continental's Continentals Continental's Con Con- program for New Super Motor Oil Oil Mr Kennedy stated They will be augmented by liberal use of or radio television point of purchase and direct mall mail advertising aswell as aswell aswell well as ads In farm and trade papers and in such national magazines as The Saturday Evening Post and Colliers |