Show r. r J 1 r Figures Reveal How Tourists Travel in Utah Salt Lake City There City There were more Californians in Utah during during during dur dur- ing 1967 than and during during during dur dur- ing the month of July the number number number num num- ber of state out-of-state visitors was nearly equal to the population of the state according io a re report report report re- re port published by the University University University sity of Utah's Bureau of Economic and B Business Re u sl i n e s S' S Re- Re search Of the travelers who visited Utah by motor vehicle ve vehicle vei ve- ve hicle i le in 1967 percent or about were from the state of California Approximately Approximately Approximately six n th i 1111 11 ion o n visitors toured Utah last year more than two thirds of whom were from western states The Utah T Tra Traveler r a v veler el e r Index authored by u university n 1 v e r s it y re researchers researchers researchers re- re searchers Iver E E. E Bradley and Rs Lawson reports that 15 percent of Utah's overall tourist tourist tourist tour tour- t traffic r a f f i c approximately arrived by commercial commercial commercial commer commer- cial carriers primarily air air- lines Air line deplaning figures at Salt Lake International Airport indicated increases over 1966 for all 12 months Utah's prime visitor market in 1967 continued to be the five adjacent states of Wyoming Idaho Colorado Arizona and Nevada which supplied 34 percent percent percent per per- cent of the states state's auto travelers The neighboring states had contributed contributed contributed con con- almost 44 percent of Utah's auto tourism in 1966 The decline in total number of travelers from the five states was made up in part by an in increase increase increase in- in crease crease in the number of visitors from California California and and other western western west west- em ern n states But the C California trend continues continues continues con con- to grow and the report notes that if means could be found to persuade Utah's California California California Cali Cali- fornia visitors to remain in Utah an extra day direct spending spending spending spend spend- ing would increase by over 20 million a year The university report takes into account that although 1967 travel is below that of the previous previous previous pre pre- year it is 15 percent above 1965 figures A record persons visited Utah in 1966 11 percent above the 1967 total Motor travelers to Utah last year spend an estimated for food lodging fuel and miscellaneous items according to the study The largest increases in the state line lire traffic c count during 1967 were on Utah 47 south of Me Mexican ican Hat at with 22 percent and U. U S. S 30 northeast at Echo Junction with 15 percent The largest percentage of decreases occurred on US U.S. north to toP P Pocatello catello and U U. U S. S 30 northwest northwest northwest north north- west from Tremonton to Burley Idaho The report indicated that exit traffic was lower in the western western western west west- ern and northern regions of the state while t the number of visiting visiting visit visit- ing cars leaving the state from the eastern and southern A gate gate- gateways gateways gateways' ways ways' showed moderate in in- in creases Slightly more than one per per- cent of Utah's summer r motorIng motoring motoring motor- motor Ing visitors brought boats with them 39 percent of the ve vehicles vehicles vehicles ve- ve during October and November November Nov Nov- ember carried some type of hunting equipment two percent of the cars bore ski equipment and 48 percent of the motor traffic was comprised of pickup pick pick- up trucks with campers Vehicles pulling trailers ac accounted accounted accounted ac- ac counted for four percent of the traffic a figure which rose to 43 percent during the summer months D During u r i n g the hunting season nearly 12 percent of the out of brought either a trailer or camper with them into Utah |