Show Advertising Whether one realizes it or not advertising is perhaps the most wonderful development of the modern commercial age Itis It Itis Itis is the maker or breaker of business business busi busi- ness big or little It is the one factor of successful sales that thatis thatis thatis is most apt to be overlooked by bythe bythe bythe the merchants and business men of small towns and cities ADVERTISING Is not the ex exclusive exclusive exclusive ex- ex weapon of big business it is the power that will make little concerns grow into larger successes It is a science that requires study and be it said character It cannot succeed if based upon untruth |