Show Dealer Brings Message lessage To Local Car Owners An Important message for tor Americas America's car owners was brought to the special attention of ot Park City drivers today by John E. E Fritch Fritch Garage on his return from a Plymouth dealer meeting held at Salt Lake City Tuesday November November November Novem- Novem ber 28 I Quoting Joseph E. E Bayne Dayne general sales manager for Plymouth division of Chrysler Chrysler Chry Chry- Corporation Mr FrItch stated ChrY 1 The salvation of the American motorIng motorIng motoring motor- motor Ing public for some time to come after resumption of automobile production lon willlie willlie will lie He In the hands of the automobile dealer deal deal- er and his service department f A current Independent national survey survey survey sur sur- vey reveals that of today's owners owners own- own ers era plan on buying a new car if available avail avail- I able abl In 1945 or 1946 1948 That represents a potential market of approximately cars Manufacturers cannot replace replace replace re- re place these units Immediately a great proportion of today's cars will w have Jo to o I keep on supplying reliable transportation I tion through proper service care by dealers deniers seven Eighty-seven per cent of ot these cars have already traveled over miles according to the survey and must I still deliver many thousands more of ot the total which quality and high preci sion slon manufacture built Into them In performing the service obligation In accordance with the highest traditional i Plymouth standards will lie the i fundamental basis for the direct com com- comI I telling selling effort to The competitive market will return when I prod production has finally caught up with the tremendous backlog of the present Service and selling are Inseparable and will be be tied more Closely together than i ever before Bayne said I In addition to the talk by Bayne Dayne the thee I dealers heard W. W B. B Rice Plymouth director of service who discussed the they vital role of the dealer in aiding owners In the protection of their cars R. R C. C Somerville assistant general sales manager manager manager man man- ager talked with dealers regarding organizational or organizational ot- ot plans to Improve service to owners in their communities H H. H B. B Heberling staff executive told of ot the way Chrysler Corporation had used newspaper advertising to carry regular messages on car care to Plymouth own own- ers |