Show Distillery Firm Sets Sights on Higher Sales CITY CITY- Heading Into the year as a a. world famous distiller of straight Kentucky bourbon the and Frazier Distillery Company has set Its sales sights on a new highpeak of performance Expansion lUlon Program A record record breaking breaking advertising budget calls for a more extensive lee Uee of ot newspapers than ever before before before be be- fore throughout the entire Waterfill Water Water- fill and ruler Frazier marketing Tho weathervane an old age guidance symbol has haa been adopted adopt ed to highlight all aU 1961 newspaper newspaper per advertisements and ant promotional promo lional operations It was selected because the tho visual appeal ot of fhe weathervane dramatizes the various vane vari Otis ous themes presented In this newspaper advertising adds to their attention power and branco value t Extensive e l ad advertising Ads Ada appearing in February are entitled Keep your weather-eye weather on t the best Kentucky bourbon buy Those to be released In March arc are arc headlined North South Last Bast W West t tl the e dell call callie dellb b ie 16 for Kentucky's n Beit best t sUit another an nn other months month's ads ada feature fe the theme Wherever you go the bourbon to beat if It you can In keeping with the accelerating ing rate of ot growth J. J H. H Makler President of ot and FrazIer Fraz Fraz- ler Ier has just announced a R new plant physical expansion program He Ile Indicated that thal his distillery had Iad acquired a large parcel of ot land directly south of ot the present 60 acro GO-acro tract in Bar Kentuck Ken Ken- tuck lucky tucky An eighth warehouse IB is to tobe tobe tobo be bo completed soon Boon that Hold barrels barrel This addition Mr Makler stated will wilt bring his total warehouse capacity up to barrels |