Show TAKE YOUR CHOICE This Is the time of year when It will pay you sand and especially YOU Mr Businessman to sneak a glance into the big waste basket at your local posto postoffice fice Better Detter still spend an extra five minutes loafing in the 0 lobby during the rush hour and watch patrons taking their mail from the boxes Notice how many without a second glance toss into the waste basket those flossy brilliantly brilliantly bril brito colored advertising pieces which flood the mail every so often It i isn't q too long depending upon the size of the waste wastebasket ba basket ket until ntH it is 3 full lull of advertising circulars Most of the tho be patrons didn't didn even look to see what the contents were about Very few glanced at the signature signa signa- signature ture to see wh what t company was sending them the advertising advertis advertis- ing This mail is called by post postal l workers junk and 1 I crap it tt costs money to produce it costs money to mail mall and it takes time for postal workers to distribute And after L all that that few few bother to read it On the other hand we hope you will dig around in the I waste basket and try to find a copy of this newspaper I Just one So far we have been unable to make such a di discovery covery Further take a moment to watch in the he lobby Most of them start reading this paper b before foro they leave the building II I. I Let the comparison speak for itself I Which medium rt would you rather trust to carry your advertising message n |