Show POSITIVE PROOF THAT ADVERTISING PAY PAYS READERS of newspapers know o of of the recent strike of ot the newspaper pressmen In New York City and be because because because be- be cause of that fact tact many of the dall dally papers of I that big city had to susPend suspend suspend sus sus- pend publication thereby not depriving v ng the millions of reader readers the news of the day but deprive deprived the business men of ot their dally daily advertisements advertisements ad ad- resulting in great financial tie tic ancial loss to the latter In com corn on this fact the Rochester New York says Within a day after the stoppage stoppage stop stoppage stop stop- page of publication of the New NewYork NewYork NewYork York papers the decrease In shopping was noticed In two days the slump had become so 80 pronounced that tl t the stores ap appeared appeared appeared ap- ap empty in comparison with the crowds that normally throng them at this bargain season Clerks were standing idle behind the counters from which goods goods' refused to move more and Isles were almost deserted Advertising men were white fac ed and baffled battled trying to contrive contrive contrive con con- some expedient to remedy the situation Perhaps in other days this condition might not have arisen but those were the days before newspaper advertising had been brought to its present high state ot of efficiency and the volumn of ot merchandising in comparison with that of to-day to was insignificant The American buyer has come to regard his or her newspaper advertising as so much ne news s of importance al- al al- al equal with th the reports of world affairs in other other columns Deprived Deprived Deprived De De- of her store news telling her of qualities and prices the Fd i L r housewife Is is as much at sea as the financier without his sto stocks ks and bond reports or the farm farm- farmer er without market quota Quota Quota- We are told in news reports that New New ew York merchants have vainly endeavored to substitute other forms of f advertising inan iaan in ia inan an effort to recoup the business that is being lost Window placards are ar are being trl tried d but r tl they ey reach only such as pass them by mailed advertisements are me are costly and and a d' d subject to too deas de- de as and other of fo a adver advertising ver- ver Using are equally ineffective The newspaper by its absence has has' proven itself an indispensable indispensable ble adjunct t to commerce om nerce N New New ew Y York is learning a gr great at lesson that its newspapers aro inseparable from commercial peri y anil nd l te |