Show I 1 r rb rbt Startling Good News ti for Owners 11 i. i t 1 Phonograph Columbia discovers a process which produces 7 f from Surface Noise r r. X records free objectionable I ROSA KOSA PONSELLE 1 Iq r the ewe mott decoding t. t in is a j tin notary history of graved grand opera OpeN H. H Hurt Hr h hat ha b ben ea ti the voice POiN ej of oese 1011 1 moke record C I. I fee fee- Columbia Colombia r S S SI Ii I i SA B ma W. W Strauss Rosa Ponselle i 12 12 cn 1150 TIde a di the tM lag a- sIt SaUt t DAmour DAmo Elgar LE construction oa of 01 DOW ar Pablo C Casals a Record 10 10 inca r D Doe Doede ci d de a Tee f I A A tr t til tb muck mack 12 12 ioe i c p g illo Wr Brown n wI cIa ar an mill of al of a new A. A A each ID-each the J y I adl trawl almost In In- p c a ie- ie Overture 1 uS y O Opera q House Home Or Or- F B U s tk much harder banter er I c cento he eve cor which na tI A 1 12 inch da J uc Norwegian aa Bridal P.- P. otI P Percy Granger Grainger r. r I A 1 inch 12 I Two Little Stars Star 1 Calm A As Aa the th Night Barbara Bar bur Mantel l. l s A inch 10 A So of the tLe Hills Hilla r Tandy MacJ Mackenzie I t inch 10 In Mr My Horn Home Town J. J iw t The Hole Hob Frank Crumit A inch 10 7 Fl I. I t w Youve You've Had Your Day Dy I 1 Aint Amt N Never Had Nobody Crazy Over Me Nora Not a Bayes A inch 10 Silver Star Stan I r. r ID Put ut The These ese New P Process In la Rose Time Thee I P Paul Specht fad His Hotel Hote Astor Aster r rI C Columbia 0 I um be la R Records eco rd S t to 0 th the e Orchestra I e A w 10 inch 10 inch luh H Hardest a r d eat Com Comparison par 1 son Send Back My Mr Honeyman 0 Tests T es t S1 Ted L Lewis wis and His Band A 10 inch AS S a phonograph owner you have always been annoyed 1 A by the swish and grinding and scratching noises of been considered impossible impossible impossible im im- records This surface noise has possible to remove After years of experiment the Columbia Columbia Columbia Colum Colum- bia Company to-day to presents to the world a record that is virtually noiseless This record has been made possible by the d discovery in Columbia laboratories of a process by which we are able to produce a surface material so fine in texture so marvelously smooth so free from friction that the phonograph travels needle travels over it almost inaudibly and aDd with imperceptible wear The playing result from the use of this thu new material is ia actually astounding no astounding no other won word can can describe it Melody unmarred by penetrating obtrusive surface sounds harmony without disconcerting scratch or 01 scrape scrape Think think what this means to you and to every phonograph graph owner in D the world This is made practical by Columbia's patented laminated or three- three ply construction on The core or centre leaf in Columbia New Process Records because it is absolutely absolute distinct from the playing surfaces is made of a harder more durable substance Over this rigid backbone are laid the two playing faces made of the new DeW ultra fine fiDe ultra smooth surface fabric This laminated construction gives greatly increased strength and longevity plus plat the most mott no noiseless ela surface ce ever perfected The invention of this new process record by the Columbia Co for Cog for it is the genius creation on of Columbia engineers and chemists- chemists marks the greatest outstanding improvement improvement improvement im im- provement since the invention of the universally used disc record With New Process Columbia Records Records Rec Rec- ona you youge get t all a the real beauty of voice all a athe the exquisite delicate tones of the cello and the violin 1 I You get melody uncontaminated ed by objectionable objection objection- able surface noise that has bas been considered considered considered con con- impossible to remove UNTIL COLUMBIA REMOVED IT I ISo So great Js is our out confidence in the enjoyment enJoyment enjoyment en en- New Process Columbia Columbia Rec- Rec Records Records Records Rec Rec- provide that we ask you to tear out out the list of of records s l in j this adver advertisement take it U to a Columbia Dealer Dealer and Have nave Him play lay them Possibly he can play the sane sam same selections by other makers Each c comparison parison test will be bea a greater Colu Columbia Colombia J ia triumph y You ou wil 1 l be e thrilled by the Columbia reproduction o of c V note every inflection inflection inflection in in- of the most delicate delic delicate fe phrasing ing shades ing-shades shades of harmony exquisitely expressed that have previously been LOST IN SURFACE N NOISES I In comparison n with with ordinary ordinary records records rec rec- as made by other manufacturers New Process Columbia Records will prove immediately preferable No other record can be like New Process Columbia Records No on oncan one one can produce anything even resembling them for far they are fully protected by broad basic patents In no other record can you g get the th same wonderful degree of surface quietness and pure uninterrupted music for the simple reason that Columbia alone possesses the secret of making a material which employed as a surface for phonograph records obliterates obnoxious and intrusive surface sounds This new new substance does not hush huah loud surface noises They are never created Surface noise is merely r friction fric fric- don tion the point of the needle grinding on microscopic roughness and multiplied multiplied multiplied multi multi- plied by the-sensitive the reproducer In re N-re ss Columbia Records this microscopic microscopic roughness roughness IS is refined refined away till friction is almost a fiction With new prod nd quiet pl playing y i i surf surfaces the the h di dream of making the phonograph a musical l Instrument nt of th the highest u. u and par eat est type has become a a reality I Columbia's new new surface discovery has solved the tile whole question Reproduction Reproduction Reproduction Re Re- production of music has now entered a new and greater phase day To-day the phonograph with the New Pro Pro- Process cess cell Columbia Records is a masterful masterful master master- ful Eul triumph You can now buy I Columbia New Process Records Record from any Columbia Dealer Go iGo hear these Columbia Records Take this list with you youl Note the 1 smoothness and fullness of Columbia tone toner Note the expression I Note the seeming presence of the actual actual actual ac ac- voice or instrument GO hear these records to COLUMBIA CO New York r s V 11 r 1 A ii L I 1 r r 1 v l T r 1 H k 1 Mv s i 1 1 r e. e S I u TO HEAR J Coble U CaaL is I. t. t Ito haw born In iR u an cue on as neW neu conception of 01 th tM mag mas- ra ce and caul nJ be t of 01 the eh S violoncello in ill u. u tin th 1 55 t a dr r. r C Catal Casale l. l meAe nA t E re record rJ uio ly for tor Col Colombia nabi I NEW PROCESS RECORDS S s. s t I HEAR THE NEW PROCESS COLUMBIA RECORDS AT AT- AT l 1 r S I. I v U f 1 Not a Bit Too Early to Order Your oar OA OAr r christmas Greeting ards 71 JI Fine Assortment at the Park Record Printing Office |