| Show I Patrons Aged liged 30 I A i J I Forgotten Class i Of 0 Movie Attendants HOLLYWOOD CALIF CALI The The F.-The The for ford forgotten forgotten gotten man of the movies is the theatre-goer theatre over 30 years of age I That's the contention of Maxwell I Shane producer who declares the movie industry will boom when it realized that fact People over 30 he says are finding it more comfortable to sit at home in the evening instead of going to a movie scaled to the men men- mentality mentality mentality of a year 15 old Shane's observation was made after a sur sur- survey survey sur- sur survey vey tour of movie going habits in 24 states These people of 30 are the cus ens- customers customers the movies are re losing he said and the ones we have to re reestablish r re- re reestablish establish in the movie-going movie habit The movie industry can stop worrying about customers under 30 Shane believes He said hes he's found they'll go to the movies any any- anyway anyway anyway way regardless ss of what may be playing Children go to the movies no matter what the picture is he said They just go to the pictures They like the cowboy pictures of course but the fact is they'll go to V t anything playing on the Sat Sat- Saturday Saturday matinee When they're a little older they go to pictures largely as a social function They go with their gang or their school club Hollywood cant can't lose them Shane's next classification of movie-goers movie is the older juvenile- juvenile f f young adult age having dates and they go to the movies because its it's a relatively inexpensive place to take tase tasea a girl and a dark place to hold her hand But the folks who are making th the dents in the office box-office returns he M insists are the ones over 30 who wont won't go out to t a show unless they they're re sure its it's a good one They are more selective says Shane because they go to few fewer shows and also because their taste is more more mature |
