Show Buick's Special Series Introduced Flint FUnt Mich August 8 Featured 8 by a bumper and radiator grille design en en- entirely entirely en- en entirely new to the automobile Industry Buick's Special Series was Introduced today with completely new styling and many engineering Innovations Long and sleek Sleek In appearance the new Special is three three- Inches shorter In over-all over length on a wheelbase virtually the same as ss its predecessor which went out of pro pro- production production production last December The new car retains the same solid soUd substantial appearance of or its running mates the mates the Super and Headmaster Series with with fundamental characteristics of Buick design presented in brand new dress Buick's torque convert convert- converter er transmission on is available as optional equipment eq The The new series Is presented In two body styles and three models a models a six six- I passenger four-door four sedan a six ger two-door two sedan and a three I i ger two-door two business coupe with added utility space In addition to ample lug lug- luggage luggage I gage room In the trunk compartment I I High on the list of engineering i achievements Is the design of the combined com com- combined comI I bumper and grille Developed eloped by I I I I I I j I I Buick and offered on the tho Special for tile tS I first time this innovation was accomplished accomplished pUshed by placing the bumper I grille bars forward of the single-piece single I bumper Two shaped bomb-shaped bumper r I guards which also house the parking parkin lamps are mounted on the bumper I New also are sweeping fender an and andi d i body contours which individualize the Special from a styling standpoint Tho Buick a Buick devel devel- development development development of or last year which has been n widely copied are relocated In the th thI e I Special and are ovals rather than circles They Th are mounted in the hood instead d dd of in tho fenders as on the Super and andI an anI d I Series Series' I I I Although the tho car is lower than its f r predecessor Buick engineers accomplish j I cd ed this without sacrificing ground I clearance or head room Entrance roo room m and leg room remain the same despite the rear seat being moved still stUl further r I forward of or the rear axle providing add- add added added added ed ed riding comfort for rear seat I 1 gers Easier Easler parking and maneuverability ity are made possible by the reduced reduce d over-all over length Many changes are Incorporated in the th interior of the body most important of which is the 12 Inches additional width at hip level in the rear seat Interior appointments have been refined an anthe and d I the beauty enhanced by the selection of a a. grey stripe upholstery cloth which h hn blends with matching colors used on o n the instrument panel door trim an and d f other painted panels I Another Important contribution to io passenger comfort and safety Is the in introduction In- In Introduction introduction of a new principle in heat heat- heating heatIng heating ing ventilating and defrosting with in intake in- in intake take of available air being increased increase 83 per cent It Incorporates a double doubt e method of ot heating outside air which h enters through a duct behind the grille passes through the defroster core a ai i water heated unit then enters the car ca Interior at the base of the windshield i An All heater warms the air after aUer I it has cooled and redistributes It a at floor level I All instruments and have been n j rearranged and are grouped on the left I side of the panel with the speedometer r above the steering column directly un un- under under Under I der the drivers driver's eyes Underneath the lower hood is the Fireball valve-in-head valve straight eight engine which delivers horsepower with conventional gear gear- gearshift gearshift shift shUt and horsepower with The former has a compression slon ratio of or 03 63 to 1 while the latter Is 69 to 1 The fenders themselves are one piece pl ce and blend into the contours of the thedoor thedoor door and body in a graceful sweep to toI I form farm a modernized version of or the traditional traditional I tapered full fender An all ail new body has been designed I for the Special Series with structural strength and rigidity increased by the incorporation of or latest improvements in inbody inbody inbody body building The welded all-welded steel body by Fisher features the turret construction channel type reinforce reinforce- reinforcements reinforcements reinforcements ments double walled sections and sturdy box section construction of the body frame in every location where such structural sections can be used New materials and methods of or Installation Installation installation lation have been combined to achieve greatly increased sound insulation A Aone Aone Aone one inch mat for example is used on the dash to reduce transmission or en en- gine sounds to a minimum An important contribution to riding g comfort is in the change of the stan stan- standard standard standard dard tiro tire size from to In the tho new low pressure tire Mounted on a rim run one half Inch wider than formerly used the new tire Ire provides a total of ot 1116 additional cubic Inches of or air per car The use of ot the wider rim I J I I I I I provides Improvement nt In both directional i and lateral stability I Visibility for the driver and I gem gero has been greatly gren expanded in all directions Windshield area has been in increased In- In Increased increased creased 48 per cent over the previous Special and the rear window area has I I been expanded 56 per cent This coupled I with moving back of or the windshield i j pillars and lowering of or the 1 I give much greater visibility and im- im improves Improves proves safety I Added beauty safety and convenience result from the use of of- ofa a new type door lock and stationary handle The lock Is of or the push button type while the 1 handle blends smoothly into the door panel at both ends The rear compart compart- compartment ment lid ltd emblem serves as a a. combination combination I tion lock emblem and handhold with which to lift the deck lid ltd Only a a. turn I of or the key Inserted In a hidden locK I in the center of the emblem Is needed to open the compartment New compression type springs Incorporated Incorporated into the hinge boxes partially raise the luggage compartment lid when the tho key Is turned In the lock Only a a. slight pressure is needed to fully tully raise the lid ltd The counter balance springs springs' then securely hold the lid in the open position doing away with any additional support and thus adding to the tho avail avail- available able usable luggage space Another new feature is keyless locking The lid ltd auto auto- automatically automatically locks when pressed into the closed position doing away with the spa space e consuming Internal locks formerly used With tho the Special back In the line Buick plans expanded production for the remainder of the year During the cur- cur current current current rent month of August schedules call for the greatest output In Buick's Bulck's 46 l I I year history In preparation for tor the Special Special many millions of dollars have been Invested In new tools dies and machinery and new assembly lines will bo be used in plants located In various parts puts of ot the country |