Show q Spotlighting UTAH II UTAH NEEDS EEDS ITS SHARE OF TOURIST DOLLARS Without fanfare the tourist season has crept up on us again This most profitable source of 01 Income is spreading Its ita benefits in every direction Utah however with all its scenic wonders and fascinating historic background is by no means reaping its Us maximum share of ot this harvest A rather comprehensive survey now being complied compiles by the State Department of at Publicity simply confirms the fact tact that Utah has too long been considered even by Its own residents as a cross cross- crossroads crossroads crossroads roads rather r her than as a vacation destina destina- tion Travelers race through to other areas It is the responsibility of or orall all who meet the traveling pub pub- public public lic to make this Journey more pleasant and leisurely Such an attitude will also in the long run make the traveler de desire de- de desire sire to return to Utah Instead of or racing racine through the state There probably is no cure-all cure for tor this situation but an analysis of 01 how travelers travel- travel era ers happen to choose their vacation spots will give that will be beof beof of 01 considerable help Beautiful moun moun- mountains mountains and famous lakes are not enough to hold the traveler The human element ele ele- element element ment so long neglected is a very vital part pan of ot this travel business No traveler enjoys apathy Incompetence or neglect He returns to or pr recommends to his friends that area where he Is made In Intelligently in- in intelligently and courteously welcome Right here It is well to remember that 47 other states are aggressively competIng competing ing with Utah for the favor of at the traveling public Whether this state ob obtains ob- ob obtains Its share Is In a large degree up to the people who actually meet the traveling public and Influence their re re- re reactions actions The A. A A. A A. A A asked a large number of ot prospective why they chose 0 certain vacation destinations destinations' The an an- answers answers answers are arc very Informative as well as challenging To visit relatives relatives Because of at previous pleasant visit visit visit- Recommendation R of ot friends 1751 friends Business reasons reasons 70 Advertising folders and booklets booklets- 65 Conventions Conventions 6 3 Newspaper or magazine advertising advertising- 60 v Travel Stories Stories 54 Miscellaneous 85 Right here Is 18 seen the impact of or favorable human relationships and a genuine hospitality The total of the second and third Items nearly 40 of ot the while shows that people re recommend re- re reco recommend commend co mend to others and return them them- themselves themselves themselves selves to areas where their stay has been made profitable and enjoyable They return where people are friendly and courteous and show an Interest In tho the welfare of ot the traveler They return I where food tood is clean and wholesome served in an atmosphere that is pleasant and Immaculate They return where beds are clean and restful They return to places where an Intelligent effort has been made to advise them of ot all the things they should see and do while In Inthe inthe inthe the state In order to make their stay more enjoyable and worth while than it would be If 11 they went elsewhere Travelers Tr will go where they get the most for tor their money and time tune in terms of 01 pleasure rest relaxation or what what- whatever whatever ever their objective may be Utah has much to offer if 11 only we first sell our our- ourselves ourselves ourselves selves and then pass our Intelligent enthusiasm along to everybody we meet NEW MINING FILM FIL I IA AVAILABLE VAILLE A VAIL LE LEThe The Utah metal mining Industry Is presenting I a new film in sound souna and color showing many Interesting phases of its operations The film is and runs for tor about 24 minutes Because of ot the vital importance imp of ot the mining industry to all residents of ot de me e estate state it Is rather timely that this full film be made available to groups within the state to acquaint them with the opera opera- operations and problems of this great source of Income and employment The Tho film mm may be obtained for tor local showings through Mr James K Richard Richard- Richardson son Utah Mining Association Kearns Building Salt Lake City Utah This service is without cost UTAH UTAI BECOMES nECO JES A MAJOR l IRON ORE PRODUCER In March of ot this year Utah produced i almost 10 of ot all iron ore In the Uni Uni- United United i- i I ted too States St. Of 01 a n total United States j 1 production of at tons this state produced tons The Utah pro pro- production production production is more than double all other western states combined It is 18 interest interest- interesting interesting interesting ing to note how Utah's economy is isI I quietly spreading Into many new fields UTAH ACCEPTS CHALLENGE FROM FRO MINNESOTA GOVERNOR In la July Minnesota will stage Its an an- annual annual annual nual Canoe Derby down miles mUes of ot the Mississippi To publicize the event Gov I Luther W. W has challenged all to compete and has made the brag that Minnesota will Continued c on Page rOUf Spotlighting Utah Continued from Page Pace Pa e One probably win the race for they have been the best in the world for the last 1100 years Utah's Governor Lee also received a a. challenge from the Minnesota Governor to send the best Utah to take I part in tho the event Not to be outdone Governor Lee answered that canoeing Is tamo business in Utah that the running of at river rapids such for example the Colorado required real and courage and that Utah would be glad to show tho the winner of the Minnesota Canoe Derby something about river run run- running running running ning if Minnesota would send him west when the Canoe Derby was over Elaborating further on em the subject Utah's Publicity Department Chairman Commissioner J J. A A. Theobald said We Ve have notified Governor Young- Young dahl debt that Utah will offer a a. free all- all expense trip down the Colorado river with Utah's own Norman inter inter- internationally internationally internationally nationally known river runner to the winner of the Minnesota Canoe Derby if 1 I they will send him west when the Miss Miss- Mississippi Mississippi Mississippi race is over We are sure that I Norman said to be the worlds world's best will be glad to show the I worlds world's best how to run a a. few hundred miles mUes of the Colorado river rapids I UTAH 1 FILM FEATURE SCHEDULED FOR TOR RELEASE Stallion Stamon Canyon a a. motion picture produced by a a. Utah concern the concern the Kanab Pictures Corp and filmed fUmed near Santa I Clara and St. St George in southern Utah will bo released soon soon EASTERNERS TURN THOUGHTS WESTWARD The Union Pacific Railroad reports a a. I 34 per cent Increase in travel inquiries over last year relative western we 1 rn summer I vacations Since no increase was made 1 by the company in 1949 1940 advertising budget they are at loss to determine why Increased interest is shown by the I eastern in the west I Tho The answer as seen by the Utah Department of Publicity is in the fact I that a 8 considerable number of popular i magazines now have Travel Sections I I which in many Instances have portrayed the delights of vacationing in the west It IS la also pointed out that within the past year Holiday Hollday along with other nationally known publications publications has continually featured the west as an Ideal vacation spot COPPER COMPANY CO TO PROVIDE NEW JOBS With the completion next year of the electrolytic copper refinery now being built by the Utah Division of the Copper company at Gar- Gar Garfield field more Jobs will be be provided for tor Utah workmen Company officials estimate the new plant will Increase the yearly payroll about bringing ing normal total Utah payroll to approximately a I year Cost of the refinery will bring to the amount spent by Ken Ken- I in Jn recent years in Utah for improvements Improvements im tm- I and new facilities to main main- maintain maintaIn maintain tain efficient operation and help the Utah Copper Division retain its place as the tho nations nation's foremost copper pro pro- producer ducer WOULD DIRECT TOURIST TO I MOUNTAIN I MEADOWS DOWS The Iron Iron County Record a a. weekly I newspaper printed at Cedar City In an i editorial points out that Cedar City is' is Is passing up a a. chance to t increase local I tourist travel because they have failed to preserve an Important historical I marker Tho The editorial is quoted as follows I We refer to the monument at Moun Moun- Mountain Mountain tain tarn Meadows between Enterprise and Veyo Veya Of course this Is Just as Import import- Important ant to other towns of southern Utah as it is to Cedar City but the Cedar City Chamber of at Commerce took the initial steps to set up a a. monument at the John D D. Lee grave and to mark the site of the historical event Something should be done to pre pre- preserve preserve preserve serve and maintain this marker and its surroundings and to see to It that a good road well marked is provided to tomake tomake tomake make it possible for those who desire to todo todo todo do so to UI visit the place It has tremendous tremendous dous do us historical value and for this rea rea- reason reason son alone It it should be preserved rea I We hope a someone does something about it soon For lor the uninformed the editorial has reference to tho the place where John D. D Leo was executed and burled buried in 1877 at the site of the famous Mountain Meadows following his trial and conviction at Beaver the year previous previous previous ous for allegedly taking part in the massacre which occurred in 1857 NATIONAL AL MONUMENT l U ITS ENTRANCE fU SIGN SIGNA I A large sign indicating the entrance to the Arches National Monument will willbo willbe I bo be erected soon toon on Highway U. U S. S I I II at the Junction of this road and the I Arches entrance road nine miles mUes north of Moab by the Utah State Road Com Com- Commission mission MORTGAGE LIFTERS In San Juan county a new type of bean called Mortgage Lifters Litters is being raised Actually the bean Is a n giant navy bean about five e times the size of an ordinary bean and superior in flavor lavor to either the navy or the lima bean Easy to raise and very nutritious the bean is popular with patrons of the cafes In southeastern Utah I I I |