Show I i I Spotlighting I II I I UTAH LJ T AJL J- J 1946 19 TOURIST TRENDS REPORTED Spotlighting Utah this week was written Chicago where the Utah Publicity and Industrial Development Commission was represented by David H. H Mann at the annual convention of ot the National Association of ot Travel Officials Present were 94 vacation travel experts including the nations nation's top newspaper travel page editors various state pub pub- publicity publicity publicity directors and air rail and bus line representatives Utah with her herI abundance of ot major tourist attractions I and situated on the tourist crossroads of ot the nation Is naturally concerned with for tor the potentialities of ot the tourist trade industry promises more to Utah citizens In dollars and cents than tho the Income from all the states state's other Industries combined Forty states were represented at the convention and the Wednesday noon luncheon was fur tur furnished furnished by Michigan whose soup salted celery cheese honey fish ish baked spuds beans Ice cream and cherry pie stole the show This writer however still claims that Utah's celery Is superior to Michigan's hopped up pro pro- duct Wednesdays Wednesday's speakers were L. L H. H Chairman National Bus Traffic Association W. W L. L Edmundson President United Motor Courts S S. G. G Tipton Pre Pro President I Air Transportation Association Don Thomas President National Association Association tion of Travel Officials and Manager of ot I Southern California All Year Club Russel Singer Manager American Auto Auto- Automobile mobile Association Leonard Hicks Vice president American Hotel Association A and E. E E B. B B Padrick representing the na na- nations nation's tion's railroads Utah stole a n march na-I na cn en tho the group when W. W L L. Edmundson at atthe the tho conclusion of ot his talk distributed to all present current issues of ot the Motor Court Co rt Age published in Salt Lako i. i ty tty and whose cover depicting depleting Joes Valley a a. Utah scene and titled Invitation To Travel was furnished by the Utah Publicity and Industrial De De- Development Development Development Commission Tho Tim key address of ot the convention was I made by President Don Thomas whose themo was that Tourist Dollars Are Job Creating Dollars His declaration that factories furnish only 25 per cent of ot normal private employment and that the theother theother theother other 75 per cent of the Jobs are supplied sup sup- supplied supplied plied oy DY transportation distribution and andI I service industries such as the grocery I store drug store and gas station Is highly significant to proving again tho importance of ot the state f pro pro- promoting promoting promoting more moio tourist trade into Utah's scenic area Seventy per cent of Southern California's Calif Calif- California's ornia's war pre-war employment Included those gainfully employed In work direct direct- directly ly connected and dependable on tourist business said Mr Thomas and the U. U S. S as a whole Is 19 moving in n that direction as shown by progressive U. U S S. I Census Bureau Reports I Highly significant ant was Mr Thomas Thomas' declaration that tourist visitors from other states have Increased the Califor Califor- California California nia citizens citizen's power to buy automobiles I cereals beef beet watches and other pro pro- products products products ducts of ot other regions of ot the country by r 1 16 3 2 per cent Thus he pointed out J the money spent by tourists in South SOuth- Southern SOuthern Southern ern California not only Improves busi busl business business ness there but accelerated trade in every everi region of ot the United States It Is this writers writer's humble opinion that in due time after atter the promotion of tourist trade Into Utah Is developed to ton toa I n a marked degree that the same may be said about Utah I j All In all the convention brought out i the tho fact tact that Bus travel of ot the future I will be done In wider buses on wider roads that buses will communicate with I dispatching offices by way two-way radio that fares will be lower and that a na na- nationwide wide flop renovation of ot bus depots ana I and restaurants Is planned It was further brought out that there are arc 24 million I licensed sportsmen in the U. U S. S S whose I expenditures for tor recreational activities a I are arc a great stimulus to business that f planes will carry more passengers fares I will wm be bo cheaper and speed increased that next year there will be manufactured I 66 milion auto tires and 4 44 sail mil saillon lon lion I. I cars C s that th t 33 million 33 tires are worn which means 1946 car owners will wm only get 1 i tires per car car so so take care of ot the tires It was shown that in 1960 there will bo be 40 million cars on the nations nation's roads and that next year per cent of ot the nations nation's tourists will travel by car and 64 per cent in their old cars three Forty-three per cent c of ot tho the tourist travel will be to tu tho the west coast next year It was declared which indicates tourist money In abundance dance danco for tor Utah It n was shown that the railroads are arc now handling more military traffic than during tho the war and aud that the big military homecoming movement by railroads will wUl bo over by late June 1946 1940 The heaviest hen vi cst i J movement on rail lines will wUl be during March 1946 1948 UTAH AGRICULTURE ROLLING Utah has many and varied reasons to tobe tobe tobe be grateful this November of 1945 From Froma a long range point of ot view a deep gratitude can be felt for tor the emerging market market mindedness of ot those engaged In agriculture within the state The i evolution In this field neld has progressed at ati atI i unprecedented speed f Almost overnight I I a consciousness has spread that it 13 U i folly tolly to be satisfied with a bare sus sus- SUSI l I penance because we ape grandfather and andI I I year after atter year plant the same crops that he be planted For the same amount of labor and effort one can live hand hand- handsomely handsomely comely or barely exist The occupation oC of ot agriculture can prove a profitable busl busi business ness ne when brains are mixed with soil boll bolland and sweat Literal miracles are taking place In the production and marketing In the branches of or poultry and turkeys in potatoes and celery celety and In n the seed in in- in One need only travel from Logan to St St. George to see the vast strides inthe In Inthe Inthe the turkey and poultry Industry which provides a major cash crop in nearly every county of ot the state Actual profit exists in upgrading to f t meet U. U S. S S standards in learning the e elne fine lne points of ot and refrigeration ref and In an study of procedures I Seal Heal leadership is 15 rapidly developing in varied fields of ot Utah agriculture thiS new awareness is bound to have a II no no- noticeable noticeable effect on our efforts to maintain a a. high standard of living throughout the tM state In this postwar era OUR TOWN TOW Hats off ort to the Payson Their recent book Our Town Is a model for every city in the state Far too much tourist advertising loses Its value in a amaze amaze maze of ot generalities Here generalities aro arc cut to a minimum The book gives all tho the specific b information In which travelers are Interested and eliminates tho the excess baggage It sets betS out to servo seriO p. p carefully thou purpose and anel we We e are arc to note n te that It reaches readies objective It also establishes the fact tact that a a. book can be both very attractive and useful at the same time Sincere congratulations are extended to the Payson JayCees and y to their Gears Genn Worthington who I literallY bOOt boos dreamed and worked this splendid that teas Into existence It Is no wonder ed Gean Worthington has been j national recognition J |