| Show al Have Grown to a Business Bus e s in in 55 55 Years eai The American public has been 1 pin minded for many years years- since shortly alter the close of f I an-I an- an another other war the conflict of 65 1861 when some unknown but enterprising genius had the idea of combining a calendar and a sales message It wasn't until 1888 however that l. l B B. Osborne the daddy of the modern advertising calendar r not only brought advertising to the cal cal- calendar calendar on a wIde nation scale but also brought profits into the picture as well Osborne was to see the pictorial possibilities in inthe inthe the new and beautiful county court courthouse courthouse house built in Montgomery Iowa He drew a picture of it attached a calendar to it and then went out and sold the idea of printing their names on the calendar to 22 adver adver- Users This calendar was sold wide wide- widely widely ly throughout the Hawkeye state and that started the modern calendar in- in industry Industry which has now grown into a a year business are size and from shape the smallest which will fit into the vest pocket to the 29 by 42 inches in size which will coy coy- cover coyer er a large blank wall These jum boes go well in rural areas where wall space isn't at such a pre pre- premium premium as it is in small apartments and small business offices in the con con- congested metropolitan areas Here the average size calendar is only 16 by 33 inches in size |
