Show Sales Plans Discussed Dis' Dis II By Local Power Co I Plans for tor 1938 sales were discussed at a meeting of employees of ot the Utah Power Light company's Park City Divi DIvI- DIvIsion sion held here bere Thursday January Speakers were W W. A. A A HuckIns sales manager M M. L. L CUmmIngs director ot of advertising J. J J F. F McAllister l residential sales manager K W. W Browning assistant to Mr McAllister Miss Nancy Nanc Finch director of ot home service L. L L B B. Gawan commercial sales manager Homer Shaw assistant to Mr Mt Gawan and D D. H H. Hut chinson Industrial sales manager Mr HuckIns complimented the em em- employees s of ot the Park City Division for lor their splendid accomplishments In 1937 He Ite outlined briefly the plans for tor 1938 covering various phases of ot the business He discussed the objectives es for tor the year and expressed confidence that these th e ob ob- ob objectives objectives will be reached with the co cooperation co- co cooperation operation of or the company's compans sales per per- personnel personnel ronnel and employees throughout the territory i I Mr Huckins emphasized the new rate reductions as a matter of ot vital benefit to the tho public in making It possible for tor r the enjoyment of ot still greater advantages of electric service I He quoted figures showing that the average residential rate In Park City after April l. l 1 1938 will be about 31 C. C the th lowest In history and 21 per cent lower than the national average of ot 4 Mr Cummings discussed the advertis- advertis advertising i Ing In plans for tor the present year stating that fine results had been accomplished during past years and predicted that 1938 would bring still greater accomplish accomplish- ments He lie said that the company's ad ad- advertising advertising advertising program would be ample In all of Its phases to fully tully support a compre compre- comprehensive comprehensive comprehensive sales activity Newspapers he said will continue to be the major medium supplemented by many other forms torms of ot advertising Mr Cummings outlined the factors that are studied and used In developing the proper kind of ot an advertising pro pro- pro pro-j program j gram such as the market the th appeal methods of presentation the media to be used and the extent of the pro pro- gram He stated that 1938 presents an In Increasingly In- In increasingly greater challenge to advertis- advertis I ad ing tog to hold their own In competition for tor forthe forthe the consumers consumer's attention and expressed confidence that his company will suc suc- successfully successfully successfully I meet that challenge Mr McAllister discussed d the sales plans In the residential field stressing the the advantages of ot the new low rate as a means of at bringing more of ot the advantages advantages advantages of ot electric service Into homes He stated that there Is an Increasingly greater grea ter acceptance of ot electrical appliances appliances appliances ances by the public that employees of ot the company should continue their ef efforts et- et efforts forts torts to see that customers are satisfied with the service and outlined methods by which this can be done don In the most satisfactory manner I Mr McAllister stated that It will bej be i the aim of or the company to have per cent of or all homes on Its lines using I electric service In 1938 Miss Finch stressed the advisability of ot I the company's own employees being fully tully educated as to the many beneficial uses I of electricity in the home I She outlined the work of ot the com com- company's comI company's campany's I pany's home service department urging I that continuous efforts be made to ac acquaint ac- ac acquaint acquaint quaint the public with the value off of at t advice and help In the home which Is being given by home service advisors rs Miss Finch stated that these home I service advisors nd are constantly being trained to serve the public In the most i efficient manner In discussing the uses uces t es of electric ser service ser ser- service vice In the home Miss Finch stated that there are actually 85 home electric ap appliances ap- ap appliances s and domestic uses for tor elec elec- electricity She also pointed out a number of ot uses beyond the ordinary routine routine j uses for tor many of ot the standard appliances appliances ances now In daily dally service Mr Browning discussed the company's I farm electrification program for tor 1938 and stated that all the electrical com con comforts forts torts and conveniences enjoyed by the city dweller are arc readily available to the I farmer He lie pointed out the marked progress pro pro- progress progress gress which has been made In this territory ter ter- territory in bringing low-cost low electricity to I farms New uses he said are constantly f II j developed to burdens Increase farm tarm production and bring greater profits to the tiller of ot the the soil Another real benefit to the farmer said Mr Browning Is the recent 1 reduction j tion and sari standardizing of ot electric rates rates' rates In this territory whereby the farm dweller dweller dweller ler enjoys the same low electric rate as the city consumer Mr Gawan stated that Intensive e ef efforts ef- ef efforts forts torts will wUl be continued by the company In 1938 to sell complete electric service to commercial users He outlined some senne cf cr the business building advantages to the consumer In Improving lighting and making greater use of other forms torms of ot I I commercial electric service He Ire discussed the new r reduced fates tates and pointed out how commercial customers can benefit by these lower kilowatt hour costs for tor uses of ot electricity Various new sales helps Including a sizeable advertising campaign were I enumerated by Mr Gawan as a means of ot bringing the advantages ot of t more elec elec- electric electric service to the consumer Mr Gawan urged the close attention I by company representatives to the in- in In-I In interests of ot the customer In order that he j may secure best possible results In the i adaptation of the company's service Ice to J I his bis business S. S I I Mr Shaw referred to the success which j has been achieved ed In 1937 In serving a large umber number of ot public Institutions institution i schools etc with electricity f r rHe He Ho spoke cf ot the necessity ne of ot adequate i highway lighting to reduce th tM the large lar e I Iare number of ot automobile accidents which are occurring on streets and highways 1 In discussing other forms torms of ot govern govern- government government government ment and municipal service Mr Shaw declared that the 1938 will In- In In elude close operation co-operation co-c co with civic authorities auth auth- authorities school officials and others In a away I Iway way that will bring advantages ad in the form torm of ot efficiency and economy to all concerned Modernizing of ot facilities he said Is la an nn Important and constructive st step p. p I Mr Hutchinson In discussing the In- In industrial sales program pointed d d cut the i necessity of ot making a close study of ot e cus cus- customers customer's s- s tomer's requirements from a viewpoint of selling the services where It Is la most advantageous to the customer In his in In- In Selling the use and value of ot the service he be said will wUl bring mutual satis satis- satisfaction satisfaction satisfaction faction to the customer and the power company o Mr Hutchinson predicted that the new low rates will be a ma ma- material material factor In creating satisfied cus- cus n Ii w- w and pointed out some come of the benefits which will wil Accrue to the Industrial users wen of ot electric power He urged the they necessity of ot a well or lan Jan keeping In mind too the fact t. t that buy only tag ug value and use use of the service en The I 1 company's representatives rep he lie saId ealo should would be fully equipped to Interpret its service In terms of ot consumer benefits Division Manager R. R E. E E Bailey spoke briefly pledging full support cf of the en- en entire tire tiro Park City Division lon In carrying on the 1938 sales program successfully I II I r I v |