Show Ti's IB Cross Of O Lr U UIs e eIs Is Wen Known M The double-barred double cro s s symbol of or the fight against tu tuberculosis tuberculosis tuberculosis tu- tu and official trademark trademark trade trade- mark of the National Tuberculosis Tuberculosis Tuberculosis losis Association NTA and its 2000 local affiliates is reported reported reported re re- re- re ported to be one of the best bes recognized marks in use lIse today ranking higher than the average average average aver aver- age top corporate symbol I MORE THAN 50 per cent o of SOO respondents surveyed in studies conducted ky y the association association association asso asso- correctly related the NTA symbol or the words Christmas Seals to is Resi Residents of Provo Pro were included in included included in- in in the study This high percentage is regarded re re- regarded re- re by experts as well wel above average when comparing comparing comparing ing the results to similar polls of the identification potency of ol of leading lending corporate trademarks A RECENT study of or 43 48 representative representative representative rep rep- corporate trademarks trademarks trademarks trade trade- marks conducted by News Front a management magazine magazine maga maga- zine zinc among 1000 business executives executives ex ex- revealed an of 40 per cent recognition a median of or 27 per cent The TB symbol scored higher than the trademarks of such corporate giants as Chrysler General Dynamics Dy Dy- Chase Manhattan Zenith Zen ith th N jw York Life and Motorola Motorola Motorola Motor Motor- ola I 1 of or which had identification tion lion r ratings tings of or under 50 per percent percent centI cent cent- I Another poll of respondents respond respond- conducted by Alfred Po Po- litz Research Inc gave General Gen eral Electric the highest identification identification identification rating in industry 79 per cent US U.S. Steel 66 percent per percent percent cent US U.S. Rubber 37 per cent THE POLL of the National Tuberculosis a t i ions ion's o a n s 's trademark was part of a pilot motivational study designed t to find out how people feel about abou t health organizations in general gener gener- al and the TB Association i in particular Interviews were e conducted in six cities Provo Lansing and Detroit Mich Concord Lexington and Newton Newton New New- Newton ton Mass During the coming coining year NTA will conduct a nationwide nationwide nationwide na na- na- na survey among people The red double barred cross symbol of the world wide campaign campaign campaign cam cam- against tuberculosis has long been identified with religious religious religious re re- re- re political and fraternal movements Certain Christian sects in the thc Near East adopted it as ns early as the ninth century In the first Crusade it emblazoned emblazoned emblazoned em em- blazoned the standard of Godefroy Godefroy Godefroy Gode- Gode froy de Bouillon Duke of Lorraine Lorraine Lorraine Lor Lor- raine who in in 1039 became the first Christian Christinn ruler of J Jerusa Jerusa- lem tem KNOWN since y ys y's rs s day as the Cross of Lorraine it H has played an inspiring role I in many great causes including the Free Pree French forces under General Charles de in world war II IL Dr Gilbert Ser Ser- siron of Pans Paris was among the first to urge that the old Crusaders Crusader's Crusaders Crusader's Crusaders Crusader's Cru Cru- cross be adopted as th the symbol for the modern crusade against tuberculosis The National Tuberculosis Association made the double- double barred jarred cross its official emblem em- em emblem blem Diem in 1906 and registered it itis as is its trademark in 1920 |