Show essex challenge week backing the militant essex slogan to the limit wm mawhinney hudson Es sex 1 ex dealer will next week stage an essex I x challenge week during which essex the tha challenger models will be submitted to every conceivable test this la Is part of a national essex challenge week in which every dealer ot of the vast hudson essex organization will take part I 1 I 1 the challenger slogan was first con calved when test after test tea revealed that the 1929 essex with 76 improvements I 1 was matching much more costly cars on I 1 every count says mr mawhinney local denier dealer in speed performance easy riding fast getaway get away quick and certain braking and gasoline consumption the new car so ro astonished dealers and distributors who ile had gathered at the factory in de dea tor for private showings and demonstrations st that one distributor enthusiastically remarked that the new essex could challenge anything thus the mill tant title essex the challenger was born |