Show DOES IT PAY I 1 ONE or OF the editors friends dropped into the office mee the other day and in the coarse of the conversation offered tills this interesting little anecdote I 1 1 I was once investigating a per proposition with a bew lew to purchase before buying of course I 1 felt it expedient to discuss the town and its prospects from a newspaper point of view with an old friend who had long wielded the he editorial pencil in that establishment ra ent 1 he was a topical editorial man without much enthusiasm or knowledge of the advertising or business but lie he presented many an interesting thought as we me walked up and down the streets discussing the business outlook tor for the paper oil oh yes lie he declared the ithe advertising prospects here are much better than they were mere a few years ago A fellow by the name ot of jameson used to run the clothing store over on oil the corner ile he never believed in advertising two tio years ago lie he closed out and the concern in there now advertises regularly then the old liard hardware lare man doan the street anderson went bankrupt a couple of years ago lie he neer advertised but the firm in ills his stand now uses a three column ad every week I 1 notice my illy friend continued with example after example of this character I 1 became a bit amused lie he seem ecca to sense the situation that struck me so forcibly to him advertising was merely a necessary evil but quite necessary to enable him to ind find space for nans deai s and editorial comment finally I 1 interrupted dave I 1 said it looks to me as though you are tur fur bishing the best belt evidence of 0 the value of 0 printers ink it seems seeing that ciery business man iman has ns to advertise at least once it if he floe sut keep it up regularly gul arly hell sooner or later have to ad bertise a closing out sale |