Show ON advertising TO SIY SAY that it pays to advertise to 18 merely repeating a truism but occasionally ne vae run across concrete examples and here Is one of them the town of 0 payne kayne in louisiana lias has a population of about in 1883 the moraln ralin kahn store was founded there it started with one clerk but it now employs thirty and does an annual business of ef or more and remember that the community numbers no more than souls in commenting on the success of the business the company manager recently said we have done a general merchandising business eulth dry goods as tile the bulk of the bu business biness entering catering to ta the 1 e trade of ten parishes and advertising 1 in n every paper in our section the meat of 0 this statement Is in the last few words by advertising in tile the of tile the section and by giving the customers fair treatment and honest 1 allies this store has been able to grow eien een in a small community the same experience can call be found in many other places everywhere it Is the merchant advertises that has the best and biggest store and the most bustnes business the fellow who has so little confidence in his own business bubines 4 that lie till III not toll tell his big neighbors and friends about it just naturally withers up in a business sense and the fault Is generally his big own advertising not only informs the people of 0 the community that the advertising merchant lias his the goods but creates a demand for the goods there lias hag been none before take four 16 ur own case tor for instance how often nave dave you been induced to stop in a store and buy a certain article that you in wanted anted but would not have remembered to buy had YOU yon not noticed the ad in the newspaper the age of isolation in business Is past kind nd the fellow who wants to progress must keep on ills his toes and stay abreast of the times one way to do this Is to advertise your business in the local papers national republic |