Show i i i i r j i f 1 1 am i f ai I 1 the home circle A 2 4 dont imagine for a moment that advertising will not bring you results in your immediate field an error that many merchants make when they assure themselves that their store is so well known that it require newspaper advertising that the trade will naturally drift his way anyhow there a store anywhere in the world that has so secure a footing that not a single store and you are not doing business in a field but that your sales can be increased by careful newspaper advertising it if this is not true why is it that a stream ot of mail orders orders is constantly going out ot of your town to catalogue lio houses uses and are not these sales made by these catalogue houses the result of 0 persistent advertising in the very field coif you feel that you han e cultivated to the limit whenever you get such art an idea fixed in your mind and really believe thab theres nothing more to conquer you ere are simply turning over ready money to the man that does possess the broader vision you are ceding territory and rights to others that careful newspaper advertising would retain in your possession 0 w 45 about abolt the best illustration ot of what a knocker does tor for his home town is illustrated in a story told of a Alic michigan higan lumber camp A graduate ot of one of the eastern colleges applied tor for work in the camp ile he was told to get busy on one end ot of a cross saw the other end being operated by an old and experienced lumber man at first the work vork went beautifully but at the end of the second day the young man began to get very very weary suddenly the old man stopped the saw and spat sonny he said 1 I dont mind yer ridin on this saw but it if its all the same to you I 1 wish keep yer feet ceet oft off the ground j the town knocker is in exactly the position of 0 the young man the I 1 loyal citizens of the town will good 1 natu carry him along as long lone i as he keeps still and does nothing but when he starts knocking and i discourages every worthy movement then he is too much of a drag and the worm is bound to t turn 0 0 an exchange tells ot of a newspaper new r reporter who interviewed thirty I 1 successful business men and found that all of them when boys had been governed strictly and I 1 frequently ti y thrashed ile he also inte interviewed thirty loafers and learned that twenty sev en of them had been marinias mammas darling and the other thres had been reared by their grandmothers |