Show THE PARK RECORD PUBLISHED EVERY AT PARK PARE 01 GIFT CO UTAH subscription 1 12 2 per yet year the park rez re t I 1 publisher publishers eri a 8 w A arana RA rs I 1 t 1 1 k it AY JAN 16 1901 emery expenditure a saying at the I 1 mcpherson McP heMon cash clearing sale bate tactility nihl night danus dances do not forget the iho social dances held tn in the L D S amusement holl hall every tuesday e ning good music and times sensational hoc prices at mcpherson fons I 1 hae hac just jutt received no nn elegant line of of nulla and front from has A bros broa which I 1 can nl at great bargains burai iDt for the boulli of january only daul fail to lo take of these prices MRS JENNIE BON D 94 norfolk ave park city utah phone arl lor morning and after afler noon quotations quo child cola col co don bon bons candles nuts new block e eer er thing lhing fresh A tile the tribune man do it 11 now take a look at the as sorted line of portals and lej iea at the pharmacy cigars tobaccos cos and a full line or of KOOI goods A SIou NiNO the tribune man all new and original pont alsand park city views nl at the rose rosber er pharmacy macy ABOUT advertising NO ivo 3 how to write retail advertising copy by herbert kaufman A skilled layer of mosaics works with small fragments of stone they fit into more places than the larger chunks the skilled advertiser works with small words they fit into more minds than big bia phrases 1 the I he simpler the language the greater certainty that it will be understood by the least haell intelligent igent reader the construction engineer plans his roadbed where there is a minimum of grade he works along the lines of least resistance the advertisement which runs into mountainous style is badly surveyed all minds are not built for high level thinking advertising must be simple when it is tricked out with the jewelry and silks of literary expression it looks as much out of place as a ball dress at the breakfast tablet the buying public is only interested in facts people read advertisements to find out what you have to sell the advertiser who can fire the most facts in in the shortest time gets the most returns blank cartridges make noise but they do not hit blank talk however clever is only wasted space you force your salesmen to keep to solid facts you dont allow them to sell muslin musli n with quotations from omar or trousers with excerpts from marie corelli you must not tolerate in your printed selling talk anything that you are not willing to countenance in personal salesmanship cut out clever phrases if they are inserted to the sacrifice of clear explanations write copy as you talk only be more brief publicity is is costlier than conversation ranging in price downward from a line linc talk is not cheap but the most expensive commodity inthe in the world sketch in your ad to the stenographer then you will be so busy saying it that you will not have time to bother about the gew laws gaws of writing afterwards take the typewritten manu manuscript pt and cut out every word and every line that can be erased without omitting an important detail what remains in the end is all that really counted in the be beginning grinning cultivate brevity and simplicity savon francais may look smarter but more people will understand french soap sir isaac newtons New tons explanation of gravitation covers six pages but the schoolboys terse and homely what goes up must come down clinches the whole thing in six words copyright 1908 by tribune company chicago FAR tremendous moneysaving money saving offerings e fags I 1 f mcphersons SONS s at Z J 11 Y 1 RJ aam g R R A srem next week opens with more and greater bargains nowhere will you find bigger returns than paying cash lot for your merchandise its better than ar any ly wg investment you can make TRY IT 6 I 1 FINAL CLEARANCE OF CLEAN SWEEP IN WINTER including plain outing flannels colored butinas S h 4 palmer garments dress goods stripes und and i including ladies misses and including all ol of this seasons childrens fabrics we care nothing lor or liand handsome some designs lit in flannelette Flannel eltes profit during this sale ALL and velours including persians persian e IN at half price WINTER GOODS MUST GO CO sti ipa t feol al lei ab nb at coit CO it PI MIS outing flannel G gowns owns outing flannel skirts knit skirts long and short ij 1 kiconas and dressing bacques AT COST PRICE we shall now force out the ea boz stock on hand by z the power A iceo wan of is IF ances es the time to buy knit shawls infants Ini ants and childrens bonnets and toques coques bacques Sac ques rooters bootees and leggings no sale of a like nature ever offered such rich plums ha J y 1 n 9 Is as irresistible 0 m SAVE M MONEY 0 N FY comforters blankets mens ens and boys M suits and 0 overcoats vercha is 0 on underwear bills at a saving of one third A 1 it if you come in tor or a look at a saving of 33 13 1 3 pet per P mens and childrens buy and wonder cent discount underwear AT COST can you stay away from such offers as w why hy you did not come buy or not come to our these before cash clearing sale ri ave 1 4 14 1 b V 11 dollars 41 4 y 1 is on W 1 some one were to throw dollar bills at you and you D made no effort to caich them it would be about abour as wise a I 1 N y t proceeding as it would be for fop you to turn your back on this OUR GREAT CLEARING SALE P mcpherson 14 Is pi int pk P k cat amm j I 1 V MIA 5 R GO NC 1 1 11 I 1 I 1 L mtr ajl 5 ane V I 1 V N MS r were here hereto to satisfy 3 ou as well as 01 0 shoe 3 aou on come to lo the hie mcpherson McP berBon berson call clearing sate sale D DEWEY E W E V THEATRE 4 RETURN engagement three nights it jan 14 15 16 the armiel Arit nin players three new mai plays ys same excellent cast no 0 express charges and all work guaranteed by the ogden steam laundry james jaines willis agent call up telephone 21 la l a and we will call for and d liver your our laundry FREE OF CHARGE visit the t bonnie bonni B 0 n n e 13 r piet candy store j ope e and try sonie some of as sweets delicious also I 1 d L fine line of T tobaccos cos cigars pipe etc st stationer stationery t I 1 y at I 1 toys notions south P C lintel hotel JAMES J M kwil WILLIS proprietor et top v |