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Show ,n iiT, '.i . ' ...." jg i '' n "j""" 1 i"11. , ,'; 11 '!" " .v.'.' "' A Digpst of Industrial cossa "7" HB National Automobile Show in New fork lut week wu much mora I than au impressive array of the world's beat motor cars. The gluamiujr model, powerful and efficient, were symbolical of the motor car l-.c'i:rtrv with !ti manned bilUona of capital and ita armlea at trained wrrl:cr. They emphaaliod' not only the economic- significance and the vital Influence of the Industry, Indus-try, but they also dmnonatrated that nulomoblle maoufacturr r are conn-Jnt conn-Jnt of future prosperity. iloreovcr, this confidence In the future, fu-ture, exr eased mutely but effectively by the show nod-.ile as tbe firet of milltnns of others to be made title year, wae upheld and strengthened by the record crowds of visitors who displayed keen interest Id the new ears, and by the large numbers of persons who bought automobiles at the ahow. Although 1930 does not promise to lit a record year for sales of new automobiles, conditions Indicate that production of oars will not be curtail, ed to a degree which will seriously harm general bualness. It is probable that the American publlo, always quick to recognise a bargain, will not let production aag , deeply la 1A30. when the greatest dollir-for-dollar values in motor car history ars being offered. Business mea everywhere are interested in-terested In steps to be taken by automobile au-tomobile manufacturers In the face of I9t$ over-production.. The great numbers of motor ears produced last year served to Invoke the economic law of diminishing returns,, which cuts down profits by necessltntrng greater end more expensive sales effort ef-fort la disposing of cars. . As was pointed out during the Au-tomabfle Au-tomabfle Show by Clarence E. Eld-ridge, Eld-ridge, general sales msnager of the Reo Motor Car Company, manufacturers manufac-turers found th-.t economies efrectod y quality production were culcSl wtped ant after the overproduction pemt was reneheJ . Bldridgo told a national meeting ' sf dealers at the show that production produc-tion schedules kept more closeiy In nns with the absirntlve etpadiy of the . market- even though aueh s system Involves a substantially reduced re-duced valume of frodunlln end rn!e offer greater profit po-sibllltles for everyone in the Industry, mano factursr, distributor and deals. "There still remains one danger oua fallacy that not even 1029 has succeeded In completely wiping out," Eldrldge said, "that la, that conced-Ing conced-Ing the desirability of a more scientific scien-tific regulation of production, such regulation implies a definite determination de-termination on the part af each of tbe manufacturers to reduce his production pro-duction during 1930: and that such determination presupposes and requires re-quires an agreement on tba part of all the manufacturers. "No manufacturer needs to aet out deliberately to build fewer automobiles automo-biles In 1930. Much less do manufacturers manu-facturers need to agree to build fewer few-er automobiles. All that any manufacturer manu-facturer needs to do and this It what many of thrra hava already Indicated their firm Intention of doing -is to determine that be will bullj ust as many and only so many automobiles auto-mobiles during 1930 aa his selling organization or-ganization can sell by legitimate and normally agressive selling methods. In visw of the fact that all business busi-ness is affected by motor car production, produc-tion, and that our export trade, representing rep-resenting surplus production, often means the difference botween prosperity pros-perity snd depression. It is significant that automobile manufacturers sre actively developing foreign markets. H. Tippor, aalee manager of General Gen-eral Motors Export Corporation, sail. Ing recently for Australia on the MRtson liner Ventura, said as ths chip left Hun Francisco that the Ceneral Motors export program does not contemplate merely selling its products In Australia and other Pa-rifle Pa-rifle lands. "The plan." he said, "is to effect such economies In assembling and distribution and such Improvements !n snrviee that General Motors prod-acts prod-acts will be av.illabls to people ef oil Incomes In Australia and other not'qns. Just aa they are now within reach of every family In the United Glatcs." |