Show H 1 I DAnSONS DAnSON'S i REPORT 1 1 a. a aster w e X 2 e While tourist travel in the continental United S States t tat a t e s smashed all records in 1964 even that all time all time high Is likely to be surpassed during the upcoming upcoming upcoming up up- coming months when vacationing vacation vacationing ing reaches its peak This will willbe willbe willbe be of great importance to Industry Industry industry in In- and to retailing wholesaling wholesaling whole wholeS saling sating and service trades of practically all types For there are very few fields that are not affected to some degree either cither directly or Indirectly by the volume of tourist tr traffic f. f fic fie webbing the country par particularly par from early spring to early fall COULD TOP 1964 1904 BY 15 10 PER CENT With national Income and family funds at historic his hiss heights and still heading persistently upward it would not be surprising to see over overall all tourist spending during 1965 top that of last year by as much as 1015 15 per cent a truly impressive advance One of the most heartening indicators In Inthis Inthis inthis this direction is the consensus of travel agencies tour planners planners plan plan- ners such as gasoline companies companies compa nies and resort establishments that spectacular gains are already already al al- ready visible all along the line HELPFUL also to domestic travel is the administrations administration's continuing plea for Americans to travel at home instead of abroad in order to help stem the outflow of the dollar Even though it looks as if our citizens citizens citizens citi citi- zens still plan to go in for heavy overseas travel this year there will be a good number number number num num- ber who will heed the administrations administration's administrations administration's administrations administration's adminis adminis- appeal Perhaps the most significant results here will stem from the number of business groups that have already changed and others that will change earlier earlier earlier earl earl- ier plans for meetings outside the country to stateside ar ar- Foreign cancellations cancellations cancella cancella- are showing up more fre fre- fre- fre NEW-AUTO NEW SALES ANOTHER BAROMETER During the first quarter of 1965 sales of new autos soared to another record for that per per- iod There is no question that more families have at least one new car than ever before in inthe inthe inthe the nations nation's history and there are few things more conducive conducive conducive con con- to stimulation of the travel urge than 1 a brand brand gew trouble-free trouble caT car Just rust waiting to go The unending threads threads' of highways are an invitation to far vistas and natural wonders and the combination of fast comfortable cars cars- and high high- speed turnpikes make longer trips more attractive NOR SHOULD the almost incredible incredible in in- credible growth of interest in boating over the past few years be ignored This too means a fantastic addition to many facets facets facets fac fac- ets of vacation business and trade for both fresh and salt saltwater saltwater saltwater water localities In the warmer warm er climates the boating mania prevails the year round bringIng bringing bringing bring bring- ing profitable rewards to boat builders marinas shore resorts re- re resorts re reo sorts novelty shops and boating boating boat boat- ing service establishments of all kinds PREPARING FOR TOURIST SALES There will be few areas indeed in deed that will fail to receive some fillip from the big upswing upswing upswing up up- swing in tourist traffic Those catering to vacationers would do well to increase their inventories inventories tories by perhaps as much as asten asten asten ten per cent in the case of experienced well operations THERE WILL be healthy gains gams for motels hotels re resorts resorts reo re- sorts restaurants campi n g sites entertainment centers gift chops roadside stands service stations garages cot col cottage tage rentals and transportation of many sorts besides automo tive live Trade and service establishments establish ments that do not have an ade ade- quate quale staff of skilled employees employ ees will lose heavily over com corn coming coming corning ing months to those who prepared prepared pre pre- pared more carefully Attentive Attentive Atten Atten- tive and friendly service will reap a rich harvest since buyer buy buy- er resistance will be encouragingly slight during the most prosperous summer this nation has ever enjoyed FOREIGN VISITORS According to travel authorities authorities ties there may be 20 15 per percent percent percent cent more foreign visitors coming corning com corn ing to the United States Stales during the height of the vacation season sea season son This of course will add its measure to the tourist boom Hence businessmen and merchants merchants mer mer- chants who are on their toes should easily chalk up the best year ever in terms of tourist trade alone |