Show GOLD COLD WAR SPEEDS UP i I According to the US U.S. Public Health Service the average wil have three colds this year just as he always does and that wil be about million colds for the nation But by 1970 all may be changed i t I IN TINE TilE meanwhile the average average average av av- av- av sufferer will spend about a dollar in the drugstore hopeful hopeful hopeful hope hope- ful that something wil help and that's half a billion His absenteeism from this single cause will exceed that from all other illnesses and in injuries injuries injuries in- in juries combined I Every single day Iday workers are staying stay stay- ling ing home to nurse colds The annual cost n lost production and lost wages plus medical bills is estimated at 5 ASSORTED remedies developed developed devel devel- since world war II 11 have shortened a colds cold's duration somewhat and relieved respiratory respiratory respiratory tory misery But even t the e most effective are palliatives at best to be used until the master weapon finally appears A year ago ago our best scientific ic minds directing the multi multi- milion-dollar milion research efforts of Cf the government and the nations nations nation's nations nation's na na- na tion's pharmaceutical companies companies companies compa compa- nies were cautious in their pre pre- predictions predictions predictions dictions the most optimistic hinting at a breakthrough in ten years A time Dr Preston Perlman director of biological research for Corporation Corpora Corpora- tion advised us to forget the idea that there is a single common common common com com- mon cold virus since there are any number possibly 10 more Thus to achieve an effective effective effective ef ef- ef- ef common cold vaccine he said would probably take an effort ten times the magnitude magnitude magnitude magni magni- tude of the polio ef ef- fort And Dr Robert Huebner of the National Institutes of Health which is coordinating the vaccine hunt while the actual actual ac ac- ac vaccine-making vaccine job is being being be be- ing done by pharmaceutical project last year at the same stage we were with the polio poliovirus poliovirus poliovirus virus ten years ago BUT HE warned the urgency urgen urgen- I cy is not the same declaring prudently the timetable will willi depend on the magnitude of the efort Today Dr Perlman Is optimistic over the progress made by the industry in 1964 an and d says We all have high hopes that an effective cold vaccine will be on the market in years years years' BUT MIND you this will be beno beno beno no cure for with the vaccine vac vac- vaccine cine nobody wil wit catch cold n the first place I The common cold will be as style out as housemaids housemaid's |