Show f tl J I Have Fun At Lagoon c I And Ad Read dead The Clipper i i Three e dollars In discount tickets good for Lagoon rides lides any day any time lime any season is yours ours when you jou fill in the accompanying subscript i ion o n blank below and mail to this newspaper THINK OF the fun Cun you'll youn J have at Lagoon and think of the good reading you'll get all year car long with the Davis Count County County Coun Coun- t ty Clipper Touring north out of Salt Lake Cil City a motorist traveling traveling travel travel- ing US U.S. Highway 91 89 encounters encounters en counters the scent of new- new mown hay a succession of roadside e fruit stands and rural small towns the clean tingling tingling ting ling ling charms of the country country- sid side AND sandwiched between a adair dair dairy farm and a grain field Is one of the west's largest and choicest amusement parks Lagoon If the pastoral setting is unique and it probably is for a US U.S. resort it is at least in keeping For Fer nearly everything everything every every- thing about Lagoon is unique Lagoon is a picnic ground I I Its It's an outdoor dance hall Its It's Ilsa a playground a senior citizens citizens' citizens citizens' citizens citizens' citi citi- citi- citi zens' zens gathering place a headquarters headquarters headquarters head head- quarters for family reunions political rallies schools out ties parties boat shows Fourth of or J July ll orations h o 0 n y pops concerts and just plain I can type carnival val type fun ITS PATRONS span the age spectrum from one to and no wonder Operating in an anarea anarea anarea area of relatively ely sparse population population pop pop- Lagoon could hope to prosper only by of offering Cering something something some some- thing to everyone Hence there ther ij i. i iJ a lure for anyone who does anything and for Cor anyone who aho does nothing too Of Utah's population of an estimated go to Lagoon at one time or another er and the operators cannot understand how or why the they have failed the other J ALTHOUGH its it's old Lagoon is new Originally constructed 66 years ears ago ngo It burned down downin in 1055 1 55 Each April it opens painted freshly scrubbed as clean as the side country surrounding surrounding surrounding sur sur- rounding it And invariably something new has been added a miniature golf course a Mother Goose Land a dance pavilion something M 10 1 o r c e egrass grass has bas been More tulips brighten the walkways Decay and rot have been pursued relentlessly and eradicated erad crud during the winter-long winter preparation for Cor spring Despite Despite Despite De De- spite its primacy i in n Utah and indeed in a large part of the Intermountain West Lagoon doesn't stand still To a resort standing still is slipping back back- ward The inevitable inc result death I LAGOON LAGOO nearly died once too In its early years it flourished flourished flour flour- partially at least because because because be be- cause it was a pleasant stop- stop ping off point for travelers between between between be be- tween Salt Lake City and Og Og- den Simon Bamberger who built builL it was a railroad man with the acumen to realize that his Bamberger Ha Railroad would carr carry more passengers if the they had some place to go A fun house restaurant and saloon spurred interest in travel travel trav trav- el clan on the Bamberger and waier water wa wa- tel ter from Crom a spring and artesian wells made a huge outdoor swimming pool possible Lagoon Lagoon La La- goon soon outlived ed the railroad which spawned it BUT nUT ITS period of greatest growth began after anel world war II II when there was some question question ques ques- tion if it would survive sur at all The Bamberger family leased Lagoon to the Utah Amusement Amusement Amusement Amuse Amuse- ment Corporation headed by Ranch Hanch S. S Kimball president and general manager and Robert E. E Freed secretary and assistant manager The sprawling 60 GO acres at atthe atthe atthe the foot of Utah's Wasatch Mountains l underwent a spectacular spectacular spectacular spec spec- program of tion lion A cactus garden was planted and a sunken garden created TilE THE SCOPE of activities was so broadened that no oldster oldster oldster old old- ster could honestly snort Lagoon Lagoon Lagoon La goon That's Thais a place for kids and no youngster could could- resist resist- it For the teen agers agel'S and slightly above Lagoon sign signed sign d top orchestras and such entertainers entertainers entertainers en en- at as Nat King Cole the Kingston Trio Johnny Johnny John John- ny Mathis laU s Dave At Lagoon you Swim in Water Fit to Drink no idle boast its it's true you ou ride the roller coaster drive a go up in rocket travel trav trav- el the Lake Shore Express visit a crazy house a spook house drive e along a speedway speedway speed speed- way play miniature golf volley vol ley lcy ball baseball test your prowess in a machine gun gallery gallery gallery gal gal- lery picnic in one of 13 shaded shaded shaded shad shad- ed terraces or 01 relax in Lagoons Lagoon's Lagoons Lagoon's Lagoons Lagoon's La La- goons goon's Patio Gardens and if youre you're still game dance until one in the morning IF TilE THE schedule seems strenuous skip some sonic or 01 all of it Lagoons Lagoon's secret of success is that no one need ever run out of different things to do but on the other hand he need do nothing save drink in 10 the beauty of the setting the landscaping and let the mountain moun moun- tain tarn breeze refresh him High ugh school students from rom four states stales Utah Idaho Wyoming Wyoming Wyoming Wyo ming and Colorado thou thousands sands of family associations organizers of summer outings for such large Jarge corporations corporations' corporations's as s Copper and US U.S. Steel Democrats Republicans Republicans cans all testify that Lagoon is their theil type of resort by returning returning returning re re- turning year ear after year ear DESPITE their seeming disparities disparities dis dis- parities each cach group is right Lagoon intends to keep things that way too |