| Show ART OF A prominent exporter tells how bis firm has been enabled to increase its foreign trade he ahe way to reach that trade over there ie to adver tiso the eime thing that we advertise here gret claer advertising aben it is required and bacic it up by bent from this side to baart the thine over there being a reading aee to do a firm must adverties iee bat the care must be given to the advertising that ie bestowed upon ali other detara ol 01 daae a journal devoted toab antin eang the best ad Is that which contains th roost information paven attractively in the fewest words about qualities and prices points lu which boar good differ brou frou or excel others descriptions of the articles are all in order and one or two of these items of information should be in every ad that Is written they should be displayed so that he who may read the salient points always tha most conspicuous is of little use to indal in central aties when paragraph lne ade you are a particular and you want to boom that particular to the exclusion give all the information yon can about the article bat none about anything else dont hurt your argument by referring to extraneous matters it is always a wise policy to put yourself in the readers place when you are an ad if you wanted 10 buy some particular article you would naturally read the advertisements of such goods but you would not be much impressed by too acla that furnished DO facts about the thin they were supposed to advertise on the contrary the ads that rave exact informs in forma lion about the gooda would interest you and probably make you a purchaser there ie nothing like furnishing facts in advertising |
