OCR Text |
Show Itoga for Advertising Furpomee. "I am in tho dog business," writes a dog dealer, "nnd have all sorts of demands de-mands for all sorts of dogs. Rut the funniest demand is that of a certain class of men who want dogs for advertising. adver-tising. Dogs on which can bo painted tho articles which are to be advertised. It isn't every dog, of course, that has his day in this sort of thing. Tho hair of some dogs is easier shed than others. The hair of others won't admit ad-mit of lettering. Somo dogs are too valuable to mark in this way. Tho light grnyhound is tho best dog for the purposes I have mentioned. One reason rea-son is that he sheds his hair less frequently fre-quently than others and a grayhound doesn't scratch himself like other dogs. The advertiser, you understand, doesn't buy the dogs for this purpose, Ho conies to me and says: "I have a certain cer-tain advertisement. I want it on so many dogs. How much circulation can you givo me?' Now, this is not such an cuny matter as you may think. I must have dogs in different parts of tho city. It wouldn't do to advertise on.a dozen dogs within a few blocks. And to have dogs in different parts of the town I must keep on tho alert. Somo dog owners rent out their dogs at high figures, and some don't care what they get. 1 found a man on Sedgwick street who had a dog which he said I might have if I would take him away. I accepted the gift without thinking. When I brought the dog homo I had to tie him in the barn to keep him from running away, so that he was no good to mo for advertising purposes. Dog advertising is getting to bo quite a fad." |