Show ABOUT advertising advertising is an art which not riot every one understands its utility depends upon the manner of doing it and the medium through which it is done there thera is a legitimate aad sad a bogus method and the legitimate method is always the beat best and most helpful every man who plants an a advertise advertisement meat dosi does so with the arance that be he will be benefited in his business either directly and at once or in due course of time after the public have had an opportunity to read and ponder over it now as to the best mos becoming and earest way for the advertiser tu ret get the ear of the public there cm cin ba but bat one opinion it is is through the columns of the public press this is not exclusively our own private opinion it is 15 the testimony moy of the largest and mist successful advertisers throughout the country co antry many men mea have become immensely wealthy from the free use of printers ink but the Impress impression loa of the ink was upon the newspaper sheet and we very much doubt whether printers ink employed in any other way exclusively aver ever made a single fortune or induced very vety much to bring the man or the article advertised desired prominence ani aril no boriety tori ety legitimate advertising is the golden key that unlocks the door which leidl leads to sacco and this applies not only orly to mercantile manufacturing and private enterprises and of every description but to town citira and vil lazes which desire to havi hava their re sources and advantages heralded abroad and become known no city was ever built by handbill advertising alone and none ever will be oden city has bcd hod from first to last a considerable amo antof alvar some of it good and a great deal of it utterly valueless of course not allot all of the ad ver doue done outside of the newspapers is completely bit lost but tha idea which we wish to convey ia is that without the assistance of the public press preas no town or city would ever become became a placa place of prominence or attract hotie home or capitalists except tor for the good work done by and through her newspapers ogden would not have hive attained her present prominence and proportions all the pamphlets and circulars and handbills hand bills and dodgers that all the job presses in the territory were capable of turning off would have availed little to draw attention to our city and maks known its advantages and opportunities for investments vestments lo in buil lasis yet we are constrained to say that much too much of th this Is kind of ad ver has been done by our generously disposed well meaning but as we believe behave deluded citizens not lot only are our citizens deceived as to the results expected from what may eastly ba termed fake advertising schemes hemes Bc but bat theado they do themselves an injustice because the money thus expended is withdrawn from circulation at boma home and goes to benefit those who do the work in some other placa place ole oje fourth of the amount required to got out such a work for fr in stance as utah her ifer cities towns and resources a bok of pages 1 recently issued if expended in legitimate newspaper advertising in the home papers would prove a thousand tills time more beneficial to ogden which has several pages in the book devoted to a write up all the of a place bavo have a just jast claim upon the patronage of the citizens because the people rely upon the home press to work at all times for the advancement van cement of the moral social commercial aad and other interests upa which depend public and private prosperity and the general well b balm ang of the community there Is a mutuality of interests between the home newspaper and the people of the community in which it is published which is not so well understood as it should ba the newspaper and the are interdependent eat balther can reach the highest stage of asa usefulness falness without the assi assistance ot of the ot other her THE I 1 STANDARD ia is not complaining of lack of appreciation or patronage times are not as lively in the wertera country as 1 I 1 could ba be desired and the newspapers feel the effects odthe general gea oral depression de pres aloa juat just aa as sensibly as other businesses bugl busi noises so what we have said about alvertis a ivert laing lag is Inthe in the hope that when our catiz citizion ins have any money to expend tor for their own and 1 tho the good of the comma alty they will use it itly and not equa uder it upon schemes that can W of little it any real or permanent pernu nent bane fit to themselves or to ogden TUB tac VAnD is for ogden first last and all the time |