Show newspaper dry good renew an advertisement of the present day da as a rule is a n odel of clearness precision and compactness in fact quite a degree of pleasure can be derived from the perusal of it aside from the important information which a aich it oftentimes conveys in ingenuity the modern advertisement is ia remarkable in fact it is frequently ref a work of art both in a literary and typographical sense the aim of some advertisers in in many cases epema to be to draw lie the attention of the reider reader away from the fact that it is an advertisement adv while hile not taking rank among vi hat may maybe be termed literary productions it possesses pos esses many of their brightest bt features in a the tile hinds hands of a master workman mor kman le ile lie advertiser writer or compositor the matter becomes attractive to the most caa casual ual reader fhe the lat tere atten tion is is drawn dran toward it and his big interest in in it aroused before he be Is ie fully aware rato of the tile fait fact the old style st ie of merely puffing one s merchandise haa has passed out of dite date the reading and purchasing basine public of today to day demand something stronger pt ronger and better that tins this want is re recognized cognized and appreciated by the keen advertiser and equally equal ay alert public is appa apparent to almost every one the tile fact is 14 advertising lias has become such an integral pirt part of modern business methods that it is almost u i bo 0 o to carry on any kind of trade or effic wit without t its a aid id it is well known that many concerns pay lar lare e balance salaries to skilled writers whose only employ ment is ie tile invention and the framing 0 of f attractive and telling advertise ments monte thousands of dollars are annually expended ly in putting the matter in shape and many millions more for its publication in in the pros press the firm who can express in in clear strong and concise language pet set in attract attractive i ve form of bisp display lay just what hat it haa has to offer at once attracts the mer cliant chant as well as the consumer iso no merchant can now wholly depend for business upon the fact of his being well known to the trade no matter how many years care he mav may have been established established 01 lin linw f famiie il t name is 10 0 the lie verv aun nj public or how celebrated hie his wares are if ho lie does not advertise adae tiso and keep doing fo in some may buyers and consumers will w ill ill time agnore him and visit and an I 1 trade with his competitor who bounds sounds his trumpet upon all occasions to lie the extent of thousands pt of dollars a year and bivs alio same without murmur because it pays pa s him to do so |