Ogden Daily Standard | 1910-01-24 | Page 8 | The Growth of Light

Tiie Growth of light Ideas, magnificence and display have gradually grown from the slmplo homespun garments of Colonial Days until our Ideas and business are covered cov-ered like a garment of Ivy clinging to tho castle wall. Display In business seems to bo tho main feature and aim for attaining success. A few years ago merchants were happy and contented selling goods without elaborate Bhow cases and expensive windows, but the demands de-mands of our day and time have changed all that. The cost of clothing, cloth-ing, hardware and groceries have Increased, In-creased, while rates and charges for electric current have not Increased, but tho demand for increased Illumination Illumi-nation has exceeded former and earlier earl-ier requirements until, the brilliancy of commercial Illumination has become be-come a big Item In our operating expense. ex-pense. The rates for electricity have remained re-mained the same, but tho demand for It and tho amount used haa Increased over 200 per cent in tho last few years. The new electric lamp, known as the Tungsten, has proved to be educational edu-cational and an object lesson besides. The promises of reduction in current for this lamp have not proved true In many Instances on account of the unusual un-usual brilliancy obtained, which has lead consumer to Increase the size and number of lamps used. In my recent ad. entitled "Of Interest In-terest to the Public," I told yon that these lamps only require IVi watts per candle of light produced as compared com-pared to 3 -10 watts required by the Edison or carbon lump. But In nearly near-ly every case the monthly consumption consump-tion current has Increased, by Increasing In-creasing your Illumination.