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Show 4 ...... . f ! in You never miss the water j till the well runs dry Suppose, tomorrow, all newspapers were discontinued. J 1 What a furore would be created. For we must have h news. B Or suppose, that beginning tomorrow, the newspapers stopped running advertisements. We would discover' I-that I-that politics, the doings of society, notices of fires, accidents, acci-dents, deaths, scandals, sports, and activities of the police and criminals of one or another, add little to our comfort and criminals of one sort or another, add little to our g comfort and happiness in this age of enlightenment. Without ADVERTISING we would remain in total lg- j! norance of much that concerns us vitally news of the things that have to do with the personal, every-day life of each one of us. n Some one might be selling a new, better and more eco- nomical food, or a utensil that would add immeasurably $ to our comfort and well-being, or some material for making shoes or clothing BUT WE WOULD NEVER B 1 KNOW IT. Modern advertising has made and is making the world IS better housed, better fed, better clothed. It has increased .fen the world's capacity for things that elevate, improve ffi and idealize the important business of living. It is a BIG, Pa VITAL FORCE in fostering convenient and comfortable gj life. Without its direction we would overlook much and therefore lose much. Don't fail to take advantage of advertising. It will prove invaluable to you. fej |