Ogden Standard-Examiner | 1922-06-25 | Page 8 | Coach Body Type Popular

COACH BODY TYPE POPULAR . The great popularity of the coach typo of automobile body has led to the adoption of the name by builders of airplane and motor boat bodies as will Airplane and motor boat bodies bearing this name are Just beginning' to make their appearance on the Pa-! clfic coaat, where trlalu have show;) : that they are proving as feasible as their builders predicted. EsRex motors pioneered In this type of body. It first introduced its coach model In November 1921. Tho Instantaneous Instan-taneous success of this typo it far surpassed anything its designers had contemplated led the Hudson Motor Car company, Its parent concern, to adopt it soon after as one of Its standard stand-ard modole. The Hudson and Essex-coaches Essex-coaches have been popular models right fro mthc start, and the demand has remained constant right up tj the present day, according to L. L, Halne, manager of the Ogden Motor Car company, local Hudson-Essex dealer. "There la a readability In this type of construction," says Mr. Halne, "that Is not enjoyed in the heavier closed care, which insures tholr continued con-tinued popularity with tho public."